Jodi Krangle

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Audio Alchemy

Musical Alchemy: An Interview with Eric Singer – Part 2

June 1, 2022 by Jodi Krangle

“One of the wonderful things about music is that it’s by and large pretty universal, you know, when almost any culture will perceive a minor chord as something that feels sad. Even my 4-year-old son can identify that as ‘oh that’s sad.’ But there are more subtleties too, you know, and that may affect instrument […]

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Filed Under: Audio Branding Tagged With: Audio Alchemy, audio branding, audio production, Coupe Studios, Eric Singer, music composition, podcasting, sonic branding, sonic identity, sound design

Musical Alchemy: An Interview with Eric Singer – Part 1

May 25, 2022 by Jodi Krangle

“There are generally two things that I want to focus on when presenting the creative to a client. First, and I think the most important, is the why: what is the justification for why we have done this or why we’ve included this instrument, why we’re including this long breakdown section, why this tempo, whatever […]

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Filed Under: Audio Branding Tagged With: Audio Alchemy, audio branding, audio production, Coupe Studios, Eric Singer, music composition, podcasting, sonic branding, sonic identity, sound design

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