How Precision Audio Shapes Marketing (Part 1): The Power of Sound and Videography with Nikolaj Kloch

“If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s not the phone and it’s not a video camera. They say use your phone to get started, but buy a better mic and there’s a reason that this matters so much to people.” – Nikolaj Kloch

 

This week’s guest in “How Precision Audio Shapes Marketing” is a videographer, content creator, and former aerospace engineer who helps speakers, entrepreneurs, and brands elevate their presence using impactful video that actually delivers. With a background in both engineering and creative production, he brings a rare mix of precision and artistry to his work, and he’s worked with speakers from TEDx stages to Fortune 500 boardrooms, helping them stand out, connect with audiences, and grow their influence.

His name is Nikolaj Kloch, and he’s passionate about the power of sound and its impact on visuals. Stay tuned as he shares his insights on why audio isn’t just important – it’s essential.

 

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(0:00:00) – The Power of Audio in Marketing

As we start off our discussion, Nikolaj recalls one of his first memories of sound, a Lego commercial his brother starred in when they were children. “They actually had to bring in a mic and he just hit the blocks over and over to get the sound crumbling,” he recalls. “And you know, you don’t put those together as a kid until you get older, but I can always hear those blocks crumbling.” He shares how his background as an aerospace engineer took a surprising turn towards audio production, and the common threads between the two. “A lot of people think they don’t translate as much,” he explains, “but it’s one of those things where, you know, audio is a great example of the nitty gritty. There are specific engineers that dive into this every single day, and spend nothing else for their time.”

(0:09:12) – Mastering Precision Audio Recording

We talk about precision audio, just what that phrase really means, and the extensive background that getting the most out of audio can require. “It’s kind of like Picasso saying he won’t sell his little picture on his napkin because he’s taken so much time learning this,” Nikolaj says. “And I feel like that directly ties into this, because it’s really precision. You know they have to line up perfectly.” As the first half of our talk wraps up, Nikolaj shares how he aims to create the ideal environment for an on-site recording and how he helps clients work around some less-than-ideal ones. “I’m going to be reusing this over and over,” he says. “So I’m always like, please, let me at least talk to them and see what their setup is, let’s dive into it a bit. They usually get a little annoyed, but it makes a big difference.”

 

Episode Summary

• How videographer Nikolaj Kloch transitioned from aerospace engineering to sound design.

• Nikolaj’s work with precision audio, from live recordings to film collaborations.

Be sure to tune in for next week’s episode as Nikolaj shares the lessons he learned from working with Britain’s first female Royal helicopter pilot, where he sees AI taking us when it comes to audio and video production, and the most important message he has to offer about the power of sound.

 

Connect with the Guest

Website: https://thrivrproductions.com/

Follow Nikolaj Kloch on LinkedIn: https://www.linkedin.com/in/nikolajkloch/

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This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

** Transcript available upon request