How Video Boosts Legal Podcasts: A Conversation with Dennis Meador – Part 1
“I don’t care what I have to do, they are not going to ignore me. So I would get up, I would walk around the room, I would stand on a chair in the middle of the room, I would shout, I would run, I would scream, I would kick things. If I was mad at the Devil, I would kick something. And if I was happy for Jesus, I would run around, woo hoo hoo! And I mean, people would just come out and be like, ‘Wow, I’ve never really seen anybody speak like you.’ And I’m just like, listen, if you’re not listening, I’m not speaking. So, I think Paul said something like, I’ll be a fool for Christ. His context was all of the troubles and trials and tribulations he’d gone through in life. But the context of the statement was, in order to reach people with this message, I’ll do whatever I have to do.” – Dennis Meador
My guest on this episode, ” How Video Boosts Legal Podcasts” is the founder and CEO of The Legal Podcast Network, a turnkey podcasting, marketing, and content solution for the legal industry. With nearly thirty years in marketing, over twenty of those focused on white-collar industries, especially the legal sector, he brings extensive expertise in branding, podcasting, and beyond. His name is Dennis Meador, and in this two-part conversation, he’ll be sharing his take on branded podcasts and how they improve client engagement, and where he thinks podcasting for specific industries will head in the future.
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(0:00:00) – Early Memories of Sound and Communication
We start things off with Dennis’s early memories of sound, including a gospel music tape he heard when he was just five years old. “It got to the point,” he recalls, “where, within a short amount of time, I had every song memorized off of that tape, both sides, every song front to back.” He shares his experiences with public speaking and what he’s learned about engagement and connecting with an audience. “I’ve spoken to two, three thousand a few times, something like that,” he explains, “and you just feel like you’re almost shouting into an abyss. Versus like that 300 to 500, you can almost feel the energy and see whether or not people are plugged in all across the whole room.”
(0:12:54) – Success in Sales and Podcasting
Dennis tells us about how he got into advertising and his insights into the industry. “You’re helping these businesses,” he tells us. “If you’re not ripping them off and you’re really producing the product, and it’s a good thing, then you’re helping these companies.” We talk about how social media has transformed the marketing landscape and the difference between having a large audience and an engaged audience. “If you have 50,000 downloads or views of a show,” he notes, “but they’re all over the world and no one calls you, it’s not nearly as valuable as having fifty people locally, ten of them calling you, and six hiring you. Fifty could be infinitely more valuable than fifty thousand.”
(0:23:34) – Marketing Strategies Through Video Content
The first half of our conversation closes with a look at the role of video in podcasting and how Dennis leverages it in the podcasts he produces. “Video is probably our most crucial part of this, honestly,” he explains, “because we can make reels, we can make stuff out of it and repurpose it.” He tells us more about that process and how he uses it to expand each client’s network. “We use the marketing from the video,” he says, “and so that just creates a lot of opportunities for us to market our clients into their database of people and into our ever-expanding database of people that are following us.”
Episode Summary
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Dennis’s passion for music and his formative experiences as a young pastor.
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How he segued into advertising, sales, and podcast marketing for lawyers.
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The crucial role video and audio elements play in expanding brand outreach.
Tune in for next week’s episode as Dennis and I discuss the early days of the Legal Podcast Network, his strategies for bringing old-fashioned attorneys into the streaming era, and how both AI and the media savvy of Gen Z and Alpha are reshaping the future of digital marketing.
Connect with the Guest
Website: https://www.thelegalpodcastnetwork.com/
Connect with Dennis Meador on LinkedIn: https://www.linkedin.com/in/dennismeador/
Subscribe to Dennis Meador on Facebook: https://www.facebook.com/legalpodcastnetwork.lawyers/
Follow Dennis Meador on Twitter/X: https://twitter.com/legalpodcastnetwork.lawyer/
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** Transcript available upon request
