Jodi Krangle

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communication

In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 2

March 23, 2022 by Jodi Krangle

“You set the tone for your podcast by how you sound and how you interact with the audience. So there are a lot of elements to it, you know, obviously preparation and planning and practice, all those things.” — Dan Friedman

 

This week continues our Clubhouse discussion as voiceover artist and sound engineer Dan Friedman answers questions about voice training, keeping listeners engaged, and overcoming stage fright.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

 

An Audio-Driven World

We continue the Clubhouse chat by talking about how subtle changes to pitch and tone can change a listener’s impression of your voice, and the challenges and successes that artists coming from different audio industries, such as radio and lecturing, can find in voiceover work. “Because we are in such an audio-driven world now,” Dan says, “it is really important that if, especially if you’re running a podcast and you want more listeners, or you want listeners to stick with you, you have to be compelling enough that they are going to want to continue to listen and to tune in every week.”

 

Getting Out of a Rut

Dan warns us about some of the traps of voice rehearsal, how easy it can be to get stuck in a loop of negative self-criticism when listening to your own voice, and some creative ways to break out of that vicious circle. “One of the most fun and extreme things to just really get out of your rut,” he suggests, “if you realize you’re in a rut, is to do your script as a cartoon character.” He explains that once you’ve done so and then immediately switch back to your regular voice, you’ll probably find that the performance feels fresh again and you can jump back into it with a different energy.

 

They Want to Hear You

“If you think about it,” Dan says, “communication is a connection between somebody making sound and somebody listening to sound, and if you’re trying to make sound and spread that connection out to a hundred people, that connection’s going to be pretty weak.” We wrap the Clubhouse chat up with a look at the challenges of public speaking and different strategies for overcoming stage fright, such as imagining an individual that you’re speaking to or even focusing on one person in the audience rather than trying to talk to everyone at once. “Most of the time when you are up there speaking to a roomful of people,” he assures us, “those people are there because they want to hear you.”

 

Episode Summary

  • How inflection can change the impression you make
  • Keeping your listeners engaged
  • Tips for breaking out of a voice performance rut
  • Public speaking and overcoming stage fright

 

Connect with Dan:

Website: https://sound4vo.com/

Connect with Dan Friedman on LinkedIn: https://www.linkedin.com/in/danfriedmanvo

Follow Dan Friedman on Facebook: https://www.facebook.com/Sound4VO/

Follow Dan Friedman on Twitter: https://twitter.com/DanFriedmanVO

The Power of Sound club on Clubhouse: https://www.clubhouse.com/club/the-power-of-sound/

 

Stay tuned for part two of our Clubhouse chat next week as we talk about how inflections can affect the way your voice is perceived, some of the challenges that people coming into voiceover from other industries might face, and how adopting a cartoon voice can help break you out of a rut.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Public Speaking Tagged With: audio branding, clubhouse, communication, Dan Friedman, podcasting, Power of Sound, public speaking, Roger Love Voice Method, Sound4VO, voice acting, voice over

In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 1

March 16, 2022 by Jodi Krangle

“When we’re talking about audio-only formats, it’s especially important that you capture your audience using your voice and it should be impactful so that they tune in and want to continue listening. It only takes seven seconds for somebody to decide they want to change the station, whether that be a song they like or don’t like or something that they’re hearing that they’re not liking.” – Dan Friedman

 

Using your voice to communicate isn’t as easy as it sounds. So what do you do if you feel your voice is letting you down? Would you like some personal techniques to help you improve how you sound and your confidence in speaking? Then this is the right podcast for you. I recorded an excellent Clubhouse discussion with Dan Friedman, an expert in the field of public speaking who’s certified in the Roger Love Voice Method. Those of us in the voice-over industry already know Dan as an accomplished audio engineer, but he’s also a singer, voice actor, and voice coach, and I’ll be having a more in-depth interview with him a little later on. So settle back and let yourself be a fly on the wall as we discuss the power of using your voice for more effective communication.

A few things to note. First, I was hearing and answering people a little ahead of when the audio was being recorded. That’s why my occasional comments are slightly out of sync: it didn’t sound that way at the time. And, just so you know, everyone in the room was aware that it was being recorded and would be released in a future podcast episode. To those who raised their hands to participate in the conversation: thank you. When you asked for advice, you helped everyone understand the issues better. So well done! I’ll have more of these types of discussions in the future – they’re on Wednesdays at 2 PM Eastern Time – so keep a lookout for the schedule of upcoming events in the Clubhouse club, The Power of Sound.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

 

The Sound of Your Voice

We begin the chat with a talk about ways to build confidence in our speaking, and how awkward just hearing our own voice can be at first. “The lack of confidence,” Dan explains, “usually comes from people hearing their recorded voice for the first time and not really realizing how they actually sound.” He suggests ways of breaking out of a monotone, such as singing just a little, and listening carefully to the natural rhythm of your voice so you’ll know how to change things up. “Everybody needs to be able to communicate effectively these days,” he says, “especially through audio only.”

 

Going Over the Top

“Voiceover,” Dan tells us, “is really kind of you at your very best in whatever emotion you’re in.” We discuss the value of tone and pitch, and how well a monotone voice can work (or NOT work) without visual cues. Dan notes that in audio directing, emotions are often a little over the top, and he answers questions about improving your voice, becoming comfortable with it, and the trick to understanding how you’re being perceived by your listener. “Getting to like the sound of your voice really does take time.”

 

Imagine You’re a Balloon

Dan takes a question from Lisa about the importance of matching your listener’s tone, and tips on how to avoid the glottal stop that many of us have when it comes to vowel sounds. We also talk about how to overcome vocal fry by breathing and speaking through your diaphragm, as if you’re a balloon.  “When you breathe, you should be breathing in through your nose as often as possible and not through your mouth… one of the biggest reasons that we should be breathing in through our nose more than our mouth is because our nose is designed to moisturize the air coming through the vocal cords.”

 

Hitting the High Notes

Next, we talk about singing, and Joe asks about how men can learn to be more comfortable with the higher registers of the human voice. Dan offers his advice on improving your vocal range by practicing speaking with both a higher and lower pitch, and how developing a more flexible tone can lead to a more versatile voice performance. “Pitch is a huge tool for emphasis,” he says, “and as a voice actor, we need to use pitch to emphasize words and phrases, and as humans, we need to do that too.”

 

Episode Summary

  • Becoming comfortable with your voice
  • How to speak with more inflection
  • Expressing emotion through pure audio
  • Speaking and breathing through your diaphragm
  • Using pitch for a more flexible performance

 

Connect with Dan:

Website: https://sound4vo.com/

Connect with Dan Friedman on LinkedIn: https://www.linkedin.com/in/danfriedmanvo

Follow Dan Friedman on Facebook: https://www.facebook.com/Sound4VO/

Follow Dan Friedman on Twitter: https://twitter.com/DanFriedmanVO

The Power of Sound club on Clubhouse: https://www.clubhouse.com/club/the-power-of-sound/

 

Stay tuned for part two of our Clubhouse chat next week as we talk about how inflections can affect the way your voice is perceived, some of the challenges that people coming into voiceover from other industries might face, and how adopting a cartoon voice can help break you out of a rut.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Public Speaking Tagged With: audio branding, clubhouse, communication, Dan Friedman, podcasting, Power of Sound, public speaking, Roger Love Voice Method, Sound4VO, voice acting, voice over

Being More Human: An Interview With Graham Brown – Part 2

December 15, 2021 by Jodi Krangle

“All this machine learning is dehumanizing a lot of our interactions, and I say that as an AI graduate, very passionate about AI. Machine learning, pandemic data is very much dehumanizing a lot of what we do, everything from the chatbot to the less personal interaction with people.” — Graham Brown

This week my interview with Graham Brown continues as we discuss machine learning, podcasting, and finding your ideal listener.

Artificial Voices

The second part of our interview begins with a deeper discussion of machine learning, advances like the OpenAI project and Google’s MUM library, and the impact that it’s having on everything from content writing to the voiceover industry. How will this affect artists and content creators? Can a machine ever really capture the human experience? “You can mimic a voice,” Graham says, “but you can’t mimic a conversation. That’s the difference.”

Your Ideal Listener

Next, we delve into the reasons for podcasting, whether it’s just artistic expression, connecting with an audience, or promoting a brand. Graham tells us about the value of

figuring out your ideal listener, the person you’re really speaking to. “That’s the difference,”

he explains, “between doing a podcast and talking to someone and projecting your voice into the ether,” as he considers whether podcasting might become as widespread as resumes.

The Human Touch

We wrap up the episode with a look into the future of social audio in the era of Zoom meetings and remote work, and how audio balances the demands of professional efficiency with the need for an authentic human touch. “Storytelling should always be about re-framing narratives,” he tells us, “and if you think storytelling can be positive and negative, you can change the way people see things, events, history, other people, in a positive way.”

Episode Summary

  • Machine learning and the future of human audio
  • Figuring out your ideal podcast listener
  • The future of podcasting and social audio media
  • Graham’s latest projects and how to learn more

Connect with the Guest

Pikkal Website: https://www.pikkal.com/
Graham Brown’s Website: https://www.grahamdbrown.com/
Connect with Graham Brown on LinkedIn: https://www.linkedin.com/in/grahamdbrown/
Free Download – Learn How to Create a Successful Podcast for your Brand: https://www.podcastingforbrands.com/

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Podcasting Tagged With: artificial intelligence, asiatech, be more human, communication, GPT3, graham brown, machine learning, MUM, OpenAI, pikkal, podcast accelerator, podcast maps, podcasting, the story of india, thought leadership

Being More Human: An Interview With Graham Brown – Part 1

December 8, 2021 by Jodi Krangle

“If you’ve grown up not wanting to make mistakes because that was beaten out of you in the system, or if you’ve grown up trying to be perfect in your appearance, all of that is tough. Now you have to go onto a podcast and you have to be human, which is not easy.” — Graham Brown

My next guest is the founder of Pikkal & Company, an award-winning, AI-powered, data-driven business-to-business podcast agency in Singapore, and The Podcast Accelerator, a mastermind of thought leadership podcast hosts. He’s also a published author on the subject of the digital transformation of communication, so when it comes to getting his point across, he has a bit of an advantage.

His passion for understanding how we use technology to communicate has led him to host several podcasts of his own, including Podcast Maps, the Be More Human podcast, the XL podcast XL: 10 Minute Leaders Live and Asia Tech podcast.  He’s published over a thousand podcast episodes, and his work has been featured in the Financial Times and the Wall Street Journal, just to name a few.  His list of clients is impressive too, including McKinsey, Leap, UTI Investment Bank, AirAsia, Nokia, UNICEF, Disney, and Monster Energy Drinks.

His name is Graham Brown, and if you want to learn more about podcasting for your brand, and effective communication in general, this interview will definitely be something you’ll want to hear.

Sound is the Root

We start off the episode with a look at Graham’s life in Singapore and the influence Asian culture had on his childhood, and then at some of the music that shaped his upbringing, from his mom’s Abba albums to awkward conversations about the Beatles. He soon realized the importance of sound in every aspect of our lives: “If you are very much passionate about people, communication, travel, culture, and languages, then sound is the root of all of that.”

Breaking the System

“The basis of language is listening,” Graham says as he tells us about the challenges and opportunities of communicating across cultural divides. We talk about how technology has been used to overcome such divisions ever since the start of the information age, from Bluetooth dating in Saudi Arabia to emergency bulletin board systems in Japan. “It was amazing how young people would really break the system to achieve that sort of social end, and that was universal… and, at a later level, that became innovation.”

Where Podcasting Came From

We continue with a deeper look at the early days of the internet and social media, and how today’s streaming content, from Netflix and Disney+ to iTunes and Spotify, emerged from those Wild West days of Napster and torrent streams. Now, as podcasting and content creation become mainstream, Graham helps businesses find the right balance of authenticity for business clients who might not be accustomed to opening themselves up to an audience. “Vulnerability,” he explains, “isn’t just being caring, it’s about admitting mistakes and not pulling back, not editing yourself. And that’s really hard.”

The Eighth Habit

The first half of our interview concludes as we talk about how online culture has evolved into audio apps like Clubhouse, Twitter Spaces, and now Spotify Greenroom. Graham notes that Stephen Covey’s The Eighth Habit, the sequel to his famous The Seven Habits of Highly Effective People, is to “find your voice and inspire others to find theirs,” and that, even with all the advances in deepfake technology, a genuine human voice, not just the sound but the authenticity of conversation and communication, remains impossible to copy.

Episode Summary

  • Graham’s childhood and early musical influences
  • The importance of sound as a social connection
  • Youthful innovation in the internet’s early days
  • The unfamiliar vulnerability of podcasting
  • Finding your voice in the age of chatroom apps

Be sure to listen next week for part two as we talk more about machine learning, Graham’s upcoming projects, and how podcasts might someday become as ubiquitous as websites and resumes.

Connect with the Guest

Pikkal Website: https://www.pikkal.com/
Graham Brown’s Website: https://www.grahamdbrown.com/
Connect with Graham Brown on LinkedIn: https://www.linkedin.com/in/grahamdbrown/
Free Download – Learn How to Create a Successful Podcast for your Brand: https://www.podcastingforbrands.com/

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Podcasting Tagged With: asiatech, be more human, communication, eighth habit, graham brown, pikkal, podcast accelerator, podcast maps, podcasting, thought leadership

Interview with Audiologist and Parent Coach, Dr. Lilach Saperstein – Part 2

May 26, 2021 by Jodi Krangle

 

This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss.

In this interview, we discuss:

  • The possibility of ASMR helping with tinnitus
  • The fascination with ASMR in general
  • A previous podcast guest who was an expert in ASMR
  • A recent ad Liliach experienced with ASMR
  • Knowing your target audience
  • The evolution of the short snippets of music on TikTok
  • Certain types of music or bands that make us feel different emotions
  • Intentionally adding in white space to your audio advertising
  • My main purpose for starting this podcast – bringing awareness to the importance of audio branding
  • Trends moving toward paying attention to audio
  • Advertisers having the host read the ad to feed into the connection already made
  • The ease that audio gives to do multiple things
  • The rise of clubhouse and devices that are merely audio (Google Home, Alexa, etc.)
  • The lack of the visual with a device
  • Why companies have moved to creating their own sound
  • What you really need to create an audio brand
  • Auditory processing
  • How kids are affected by audio and the effects on auditory processing
  • The way the message can get mixed up in your brain
  • Some of the main struggles with older people
  • Mis-diagnosed kids with ADHD who actually have a hearing/processing problem
  • The way hearing aids work
  • What hearing aids can’t do
  • Tips to use when communicating with people who have hearing aids
  • Rephrasing with people who are struggling to understand you
  • The individual process of figuring out your individual hearing loss
  • Counseling people who have hearing loss and their loved ones
  • The work Lilach does with her clients and families
  • The power of your auditory sense
  • Taking care of your auditory sense – calm relaxing music or sounds you enjoy
  • Pay attention to the sounds/words that bring your joy
  • If you have any concerns about your hearing, see an audiologist 
  • The ways to get in contact with Lilach

If you want to hear more from Lilach:

  • You can contact her through her website if you want to talk about her own online practice or just connect with her.
  • Instagram: www.instagram.com/allaboutaudiologypodcast 
  • Website: https://allaboutaudiology.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audiology Tagged With: asmr, audio advertising, audio branding, audio devices, audio trends, auditory processing, auditory sense, clubhouse, communication, emotions and music, hearing aids, hearing loss, podcast, TikTok music, tinnitus

Interview with Public Speaker, Educator & Author, Robert Kennedy III – Part 1

September 30, 2020 by Jodi Krangle

On this episode of the podcast, I am joined by the Co-Founder and President of Speak Write Now Communications. He is a serial entrepreneur and started his first business in 2001, an online music promotion portal with an internet radio station.  He is an award-winning public speaker, corporate trainer and author.  His books include 28 Days To A New Me, 7 Ways To Know You Should Lead and Find Your Voice: 28 Secrets To Help You Speak Up and Speak Out.  He has a background in education, media, and radio.  Through his training company, he works with leaders who need to deliver critical messages with confidence.  He lives in the state of Maryland, where he has been featured on FOX and CW for his work around confident communications.  His name is Robert Kennedy the Third and we had a great conversation that I know you’re going to enjoy listening to. 

In this episode, Robert and I discuss:

  • The problem of COVID- overbooking yourself
  • Robert’s introduction to voice
  • How starting and operating 4 different vocal groups helped him understand vocals
  • His transition into voice acting from teaching biology
  • Robert’s first interaction with radio and how that popped back up when he transitioned into voice over
  • Using sound/voice to build trust in business
  • Voice of a Leader presentation
  • Robert’s development of a 4 part assessment for voice analysis and use in leadership
  • How you can use the assessment to adjust your own vocal style
  • How to look at your intended result to change your vocal strategy
  • How babies use their vocal patterns to communicate what they need
  • Finding who wants what you have to give and how to use our voice to communicate appropriately 
  • Different systems within different styles of leadership
  • Understanding who you’re communicating with
  • introverts and extroverts
  • Morning routines

If you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) – https://amzn.to/3gutenk 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding, Marketing Tagged With: communication, COVID-19, extroverts, introverts, leadership with voice, morning routines, styles of leadership, vocal patterns, vocal style, vocals, voice analysis

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