Jodi Krangle

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storytelling

Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson

June 24, 2026 by Jodi Krangle

Filmmaker Jayson Johnson featured on a YouTube thumbnail about why bad audio makes audiences leave a movie.

“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and the picture is great, you’re out of there in like ten minutes. So […]

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Filed Under: Filmmaking & Sound Design, Music, Video Tagged With: Audience Engagement, audio branding, audio perception, Creative Storytelling, emotional impact of sound, film sound design, filmmaking, Francis Ford Coppola, independent filmmaking, Jayson Johnson, silence in film, sound design, sound in media, sound techniques, storytelling

Sound Design Process: A Conversation with Kenneth Johnson

May 20, 2026 by Jodi Krangle

Kenneth Johnson and Jodi Krangle discussing how sound controls emotion in film sound design

“I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you gotta have great performances, but great performance coupled with, you know, great sound design or a […]

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Filed Under: Filmmaking, Filmmaking & Sound Design, Sound Design Tagged With: advertising insights, audio branding, Branding Strategies, Creative Strategies, David Gielan, emotional engagement, film audio clarity, mumblegate, music in marketing, neuroscience of listening, psychology of sound, sound design, storytelling

Sound Design Secrets: A Conversation with Kenneth Johnson

May 13, 2026 by Jodi Krangle

Kenneth Johnson describing how he got his first sound design job on Melrose 90210 after three years of preparation

This episode’s guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film’s most iconic projects, including Netflix’s hit series Forever and Kevin Hart’s animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers […]

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Filed Under: Filmmaking, Filmmaking & Sound Design, Sound Design Tagged With: advertising insights, audio branding, Branding Strategies, Creative Strategies, David Gielan, emotional engagement, film audio clarity, mumblegate, music in marketing, neuroscience of listening, psychology of sound, sound design, storytelling

Audio Branding and Sound Design: A Conversation with David Gielan

April 29, 2026 by Jodi Krangle

David Gielan discusses audio branding, sound design, and the role of sound clarity in marketing and storytelling.

“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are being spoken… And in the interview, he was like, ‘Well, it’s just not important to me.’ […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: advertising insights, audio branding, Branding Strategies, Creative Strategies, David Gielan, emotional engagement, film audio clarity, mumblegate, music in marketing, neuroscience of listening, psychology of sound, sound design, storytelling

Sound, Storytelling, and Content Creation with Wil Seabrook

December 17, 2025 by Jodi Krangle

“I will say, as someone who has auditioned hundreds and hundreds, if not over a thousand, voiceover artists and listened to very talented people doing the same take over and over again, the recording quality, the sound quality, absolutely matters. And it’s an immediate… There are so many people for me where it’s an immediate […]

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Filed Under: Audio Branding, Music, Voiceovers Tagged With: Artistry, audience, audio production, authenticity, Brand, branding, communication, fulfillment, Homemade Content, Impact, Lessons Learned, Losing Voice, media, Media Landscape, music, Passion, Perception, perseverance, Personal Dissatisfaction, Power, Presentation, Producer, production, Professional Success, Reality TV, Simon and Garfunkel, Son, Soul, sound, sound design, storytelling, Struggles, Synergy, Technical Demands, The Boxer, Visuals, voice acting, voice actor

Why Quality Audio Matters in Content Creation with Nicholaj Kloch

November 5, 2025 by Jodi Krangle

Nikolaj Kloch on the Audio Branding Podcast with Jodi Krangle

Quality Audio in Content Creation: Tips, Tools & Brand Impact “If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s not the phone and it’s not a […]

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Filed Under: Audio Production, Filmmaking & Sound Design, Sound Design Tagged With: AI Tools, Ambient Sounds, audio branding, audio technology, brand identity, Brand Presence, ChatGPT, content creation, Microphone, microphones, public speaking, Quality Audio, Royal Helicopter Pilot, Sarah Furness, storytelling, technology, video production, Women’s Voices

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