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AI in audio design

Creating an Authentic Sound for Your Brand: A Conversation with Michael Dargie – Part 2

February 18, 2026 by Jeff Moore

Why Silence can be Powerful Branding - with Michael Dargie

“I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, it paints the picture [so] that I don’t even have to have my eyes […]

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Filed Under: Audio Branding, Podcasting, Voice Casting Tagged With: AI in audio design, audio branding, authentic brand sound, brand identity, branding experts, creative audio strategies, Effective Sonic Branding, Emotional Branding, importance of sound in branding, Marketing Strategies, psychology of sound, sonic branding, sound design, storytelling with sound

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