Jodi Krangle

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psychology of sound

The Psychology of Sound in Marketing: A Conversation with Jesse Flores – Part 1

March 11, 2026 by Jeff Moore

“What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a […]

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Filed Under: Audio Production, Marketing, Music Tagged With: artist partnerships, audio branding, Brand Perception, concert experiences, digital distribution, Independent Artists, Live Performances, Marketing Strategies, music business insights, music distribution, music industry changes, Music Marketing, psychology of sound, sound design, streaming music

Creating an Authentic Sound for Your Brand: A Conversation with Michael Dargie – Part 2

February 18, 2026 by Jeff Moore

Why Silence can be Powerful Branding - with Michael Dargie

“I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, it paints the picture [so] that I don’t even have to have my eyes […]

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Filed Under: Audio Branding, Podcasting, Voice Casting Tagged With: AI in audio design, audio branding, authentic brand sound, brand identity, branding experts, creative audio strategies, Effective Sonic Branding, Emotional Branding, importance of sound in branding, Marketing Strategies, psychology of sound, sonic branding, sound design, storytelling with sound

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