“But we did a rebranding of brands that already came from a place where they actually have worked, so we work in evolutions, in rebrandings, not just like a brand from the start. So what we try to do is keep the things that are really distinctive if they’ve already made audio branding, but evolve […]
brand identity
Creating Your Sound: A Conversation with Drop Music Branding – Part 1
“I think that we are in a wonderful time to do audio branding because this situation where we need to educate people is a very good situation, right, because it’s something that is happening that we need to be strategic about it, and not so many brands are doing it. Right, so I think it’s […]
Musical Branding: An Interview with Sam Parvin – Part 2
“Tap into who your consumer is, really know. And I don’t mean like ‘males 25-34 years old who live in cities.’ No, it’s like ‘what’s important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company’s role, what […]
Musical Branding: An Interview with Sam Parvin – Part 1
“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]
Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson – Part 1
Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom’s three step process for serving his clients and discuss some of the background that led him to create sonic brands for a […]