“What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a […]
Marketing Strategies
Creating an Authentic Sound for Your Brand: A Conversation with Michael Dargie – Part 2
“I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, it paints the picture [so] that I don’t even have to have my eyes […]
How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1
“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a […]
Unlocking the Power of Sound: A Conversation with Jeremy Toeman – Part 2
“I think there’s nothing that truly resonates across all of your senses like sound does. If I’m watching something gorgeous, it’s a feast for my eyes, and it starts and ends there. But if I’m listening to something, it’s the one thing that can truly always be in your brain presence — always bringing things […]
Building Brand Loyalty with Sound: A Conversation with Dr. Thomas Dickson – Part 2
Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]