“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]
audio branding
In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 2
“You set the tone for your podcast by how you sound and how you interact with the audience. So there are a lot of elements to it, you know, obviously preparation and planning and practice, all those things.” — Dan Friedman This week continues our Clubhouse discussion as voiceover artist and sound engineer Dan […]
In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 1
“When we’re talking about audio-only formats, it’s especially important that you capture your audience using your voice and it should be impactful so that they tune in and want to continue listening. It only takes seven seconds for somebody to decide they want to change the station, whether that be a song they like or […]
In The Clubhouse: The Power of Audio Branding – Part 2
“Doing audio branding very often has similarities to coaching. It’s always a change management process and it’s also iterative, so it’s almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that’s the goal.’ And by the way, goals are the most important […]
In The Clubhouse: The Power of Audio Branding – Part 1
“So it’s really no surprise that, you know, it’s back in the driver’s seat now, when everyone is really fighting and yearning for how to capture attention, even a little bit of attention, from an exhausted and overwhelmed and overstimulated population base globally. So I think it applies itself to media, to what you’re eating, […]
Musical Logos: An interview with Rajeev Raja – Part 2
“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don’t judge it. You don’t question the intentions of an artist. You just love the piece of music.” — Rajeev Raja […]