In the Clubhouse: Audio Electronics Explained – Part 1 “Well, if you want sound to go further, you don’t… Some people say it throws sound or something like that. It doesn’t, sound moves on its own. It’s a wave, but what you can do is control the dispersion of it. So if you’ve got your […]
audio branding
Digitize Your Reality: A Conversation with Randy Sosin – Part 2
Digitize Your Reality: A Conversation with Randy Sosin – Part 2 “The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their music to a server. So they controlled the servers. And because the music business doesn’t understand it and because it wasn’t their thing, they […]
Digitize Your Reality: A Conversation with Randy Sosin – Part 1
Digitize Your Reality: A Conversation with Randy Sosin – Part 1 “One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically free. And, you know, I keep seeing these articles like, well, ‘what if Spotify charged you $14.99 a month?’ That isn’t going to fix […]
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 2
The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 2
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 2 “Eyesight’s probably the first sense most prioritized by the brain but right behind it is hearing and it can influence your state of mind, your emotions. You know, if you put the right music to work, you work […]