In the Clubhouse: Audio Electronics Explained – Part 2 “I think, you know, in terms of quality and even the manufacturing, I’ve been very pleased with what I’ve been seeing from quote-unquote competitors. And as far as competing, I think the Pod Mobile is kind of different in the application and though there’s a […]
audio branding
In the Clubhouse: Audio Electronics Explained – Part 1
In the Clubhouse: Audio Electronics Explained – Part 1 “Well, if you want sound to go further, you don’t… Some people say it throws sound or something like that. It doesn’t, sound moves on its own. It’s a wave, but what you can do is control the dispersion of it. So if you’ve got your […]
Digitize Your Reality: A Conversation with Randy Sosin – Part 2
Digitize Your Reality: A Conversation with Randy Sosin – Part 2 “The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their music to a server. So they controlled the servers. And because the music business doesn’t understand it and because it wasn’t their thing, they […]
Digitize Your Reality: A Conversation with Randy Sosin – Part 1
Digitize Your Reality: A Conversation with Randy Sosin – Part 1 “One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically free. And, you know, I keep seeing these articles like, well, ‘what if Spotify charged you $14.99 a month?’ That isn’t going to fix […]
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 2
The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]