Jodi Krangle

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audio storytelling

Sonic Branding: Why Podcast Engagement Beats Downloads | Neil Cowling

July 29, 2026 by Jodi Krangle

Jodi Krangle and Neil Cowling on an Audio Branding Podcast thumbnail about why podcast engagement beats downloads

“We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up about it, but it doesn’t feel like it. It feels like it really tapped into something that he wants to talk about and knows how to talk about. […]

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Filed Under: Advertising, Audio Branding, Podcasting Tagged With: audio identity, audio storytelling, BBC audio branding, Brand Perception, Branding Strategy, engagement strategies, His Majesty the King podcast, long-tail marketing, Neil Cowling, neuroscience of sound, Podcast Advertising, podcast collaborations, podcast engagement metrics, sonic branding, sound marketing

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