“We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up about it, but it doesn’t feel like it. It feels like it really tapped into something that he wants to talk about and knows how to talk about. […]
Branding Strategy
From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1
From Corporate Law to Sonic Branding “When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the composer feels, it is what it makes the audience […]
The Psychology of Sound in Marketing: A Conversation with Jeremy Toeman – Part 1
“I love the use of AI voices or synthetic voices for people who might, you know, they’re embarrassed. I’ve worked with engineers my whole career, and sometimes, like, it’s not that they don’t want to tell their story or break something out there, but maybe they just don’t have the self-confidence or they were made […]
Blending Human Ingenuity and AI in Sonic Branding: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday – Part 1 “And if you have fun with it, that’s going to come across and, I think that’s the missing piece. That’s where I would start. If I was going to really trust an agency or musicians to create something […]
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2 “I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility… but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, […]