Jodi Krangle

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Neil Cowling

Sonic Branding: Why Podcast Engagement Beats Downloads | Neil Cowling

July 29, 2026 by Jodi Krangle

Jodi Krangle and Neil Cowling on an Audio Branding Podcast thumbnail about why podcast engagement beats downloads

“We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up about it, but it doesn’t feel like it. It feels like it really tapped into something that he wants to talk about and knows how to talk about. […]

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Filed Under: Advertising, Audio Branding, Podcasting Tagged With: audio identity, audio storytelling, BBC audio branding, Brand Perception, Branding Strategy, engagement strategies, His Majesty the King podcast, long-tail marketing, Neil Cowling, neuroscience of sound, Podcast Advertising, podcast collaborations, podcast engagement metrics, sonic branding, sound marketing

Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling

July 22, 2026 by Jodi Krangle

Neil Cowling joins Jodi Krangle on Audio Branding to discuss how branded podcasts earn attention, build trust, and strengthen audio identity.

“So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we live in an age where people are scanning TikTok and […]

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Filed Under: Advertising, Audio Branding, Podcasting Tagged With: Audience Engagement, audio branding, BBC audio branding, brand identity, branded podcasts, creative podcasting, emotional connection, evergreen content, marketing strategy, Neil Cowling, Podcast Marketing, podcast production, podcasting strategies, sound design, storytelling in audio

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