“I would say they really need to not position themselves as a recording studio or a music studio, but to position themselves as a sonic branding agency and to understand that the first, most important part of the process is understanding the brand that you’re working with. If you’re coming into the industry as a […]
sound marketing
Sonic Branding: Why Podcast Engagement Beats Downloads | Neil Cowling
“We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up about it, but it doesn’t feel like it. It feels like it really tapped into something that he wants to talk about and knows how to talk about. […]
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2 “And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the […]
A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 2
“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” — Colleen Fahey This […]
A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 1
“All news music doesn’t have to have trumpets and trombones, and all trains don’t have to just ring, you know, or honk. And all appliances shouldn’t always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” — Colleen […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 1
“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.” Jeanna Isham This episode’s guest has over twenty years of audio experience, ranging from film composition and production music through the world […]