Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
    • Blog
    • Audio Branding
    • Podcasting
    • Research & Technology
    • Health
    • Music
    • Voiceovers & Public Speaking
    • Filmmaking & Sound Design
  • Podcast
    • Podcast
    • Show Notes
  • Contact
    • Contact Us
    • Request a quote
    • Book Your Project
905 836 5444
Jodi@VoiceoversAndVocals.com

AudioUX

Interview with Co-founder and CXO of Audio UX, Eric Seay – Part 2

November 4, 2020 by Jodi Krangle

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in!

In this episode, we explore:

  • How to create audio branding for a company that just has a feel
  • The different phases of developing an audio brand
  • How many companies and brands have thought about their audio branding
  • How audio branding has become more normalized
  • The background needed before writing the actual audio
  • How Audio UX decides what each brand needs for their audio branding
  • What Eric does with each brand
  • How psychoacoustics comes into play
  • Best practices for sounds
  • Universal sounds versus location specific
  • Generic sets (sounds) versus Premium sets (sounds) and how that drives sales
  • Sounds creating experiences
  • Where UX came from and the importance of the user experience
  • Working with the UX teams with each brand
  • The new platform for audio branding
  • Having apps work together with their audio
  • The parts of different experiences that should have differences with audio
  • Making sure everything sounds the way it should once everything has been created
  • How audio branding has changed
  • The need for comfort with sounds now with COVID
  • Sound types and their unique skills in different apps/devices
  • How sound affects what we want
  • The evolution of audio branding with each brand
  • Check out the case studies on the website

The best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: audio brand, audio branding, audio branding evolution, audio experience, AudioUX, branding background, comfort sounds, generic sounds, location specific sounds, phases of development, premium sounds, psychoacoustics, universal sounds, user experience

Interview with Co-founder and CXO of Audio UX, Eric Seay – Part 1

October 28, 2020 by Jodi Krangle

This week’s episode is part 1 of an interview with Eric Seay. He has a deep understanding of vertical sound. He combines his love for the artistic expression of music and the study of psychoacoustics (fascinating, right?). He and his team have done extensive research into the power of sound and are constantly pushing the limits of what is possible for the future of audio branding. This is a conversation I’ve wanted to have for a while – and I hope you find it as fascinating as I do!

In this episode, we talk about:

  • How things have been going since the start of COVID in NYC
  • The change in industries for voice actors with COVID
  • His background in audio
  • How becoming a musician and studying music theory influenced his current path
  • Why Eric minored in psychology
  • What exactly is psychoacoustics
  • The backend side of audio branding
  • The shift in the commercial music industry
  • The formation of Audio UX
  • The purpose of Audio UX- bringing together audio and visual branding
  • The importance of the audio logo and the company identity
  • Things you can do modularly to keep your audio branding evergreen
  • How different businesses have manipulated their audio logo to convey different emotions
  • Universal sounds and icons
  • Why audio branding is important
  • How audio allows you to interact with different brands
  • Transporting with different sounds to different places
  • How he came up with a sound for a color
  • The process of doing audio branding
  • All the different components that get created during an audio branding process

The best way to contact Eric Seay and Audio UX is through their website at https://auxnyc.com/. You can find Audio UX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: audio branding, audio branding process, audio logo, AudioUX, commercial music industry, company identity, COVID-19, psychoacoustics, universal sounds

Primary Sidebar

PODCAST
BLOG

Subscribe to the podcast newsletter

Thank you!

You have successfully joined our subscriber list.

.

Archives

Categories

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2022 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact