Jodi Krangle

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Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1

March 6, 2024 by Jodi Krangle

Explore the Power of Sound with Laurence Minsky

Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1 “I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and […]

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Filed Under: Audio Branding Tagged With: advertising, AI, audio logo, brand identity, branding, Conversational AI, Experience, Listening Environment, marketing, media, music, Perception, psychology, Self-driving cars, Sensory Branding, sound, technology, voice, Voice-enabled devices, Writing

The Future Strategy of Audio Branding: A Conversation with Adam Pleiman – Part 2

July 19, 2023 by Jodi Krangle

Future strategy of audio branding adam pleiman

The Future Branding of Audio Strategy “I think there’s a responsibility to know that if you’re emotionally connecting people, if you know that we have the power to persuade, in a way, that is, that wields real results and real people, like let’s not manipulate, you know? Let’s make sure that that’s an authentic thing […]

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Filed Under: Audio Branding Tagged With: Adam Pleiman, advertising, asmr, audio branding, audio logo, brand identity, Brand Refresh, Dolby Atmos, Goosebump Moment, Play Audio Agency, Sport Clips

Advertising and Audio Branding Strategy – Goosebump Moments: A Conversation with Adam Pleiman – Part 1

July 12, 2023 by Jodi Krangle

Advertising and Audio Branding with Adam Pleiman and Jodi Krangle

Advertising and Audio Branding Strategy – Goosebump Moments “Music’s played a major role in my life growing up. It’s always been ingrained in me. So, you know, I remember as a really young kid, like kindergarten, going to my grandparents’ house or great grandparents’ house and mashing the keys on their Wurlitzer organ, right? And […]

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Filed Under: Audio Branding Tagged With: Adam Pleiman, advertising, asmr, audio branding, audio logo, brand identity, Brand Refresh, Dolby Atmos, Goosebump Moment, Play Audio Agency, Sport Clips

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 2

August 31, 2022 by Jodi Krangle

“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” — Colleen Fahey   This […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic DNA, sonic logo, sound marketing

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 1

August 24, 2022 by Jodi Krangle

“All news music doesn’t have to have trumpets and trombones, and all trains don’t have to just ring, you know, or honk. And all appliances shouldn’t always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” — Colleen […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic Design, sonic logo, sound marketing

Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 2

April 20, 2022 by Jodi Krangle

“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we […]

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Filed Under: Audio Branding Tagged With: audio logo, Audio UX, Dynamic Audio, Jon Brennan, KeepTruckin, Sean Beeson, sonic branding, sonic logo, Sonic Signatures, Union Home Mortgage

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