Jodi Krangle

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audio experience

Audio Essentials with Filmmaker Kevin Elliot – Part 2

July 21, 2021 by Jodi Krangle

“It’s the biggest misconception is that successful creatives lay back on their talent.”

Kevin Elliot

Matching Sound and Matching Audio

As our brand interprets a project, you start at the perspective of what’s the first thing that strikes your mind? Kevin looks for the video’s vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.

He prides himself in grabbing people’s hearts and drawing them in emotionally to the soundtrack and visuals created. Kevin splits the difference between what you would expect to hear in a piece and bringing it to Wewa Films’ interpretation of the piece, which builds his brand.

The Distinct Look to Wewa Film Production

“It’s incredibly hard to take the talent that you have and become excellent at doing it.” Kevin believes that art is what organically comes out of a person. However, the teacher wanted to analyze and determine why his filmmaking looked different from other filmmakers’ video productions. He found two reasons for the cinematic difference between his production and other videos:

  1. His partner is a wedding photographer, which taught her to be a ghost when shooting so she can capture those raw emotional moments. 
  2. She is a natural-born visual storyteller who knows how to put video clips in sequence

Making Everyday Work Look Like Magic

Kevin and his partner created a video for a local McDonald’s advertising their business. The client left a review that said, “You made our everyday work look like magic.” He enjoys taking everyday activities and creating beautiful art.

A sound design is needed whether you are shooting near a road or shooting a spectacular jet launch. “When you have a bold video, you’ll need to match your audio to compliment the visuals.” There are certain audio bites people expect to hear if you want to complete their experience. You want to make sure there isn’t any cognitive dissonance. If you don’t design the audio around the visuals, you can easily distract your audience.

Connect with Kevin Elliot via Wewa Film Production Studios https://wewafilms.com/

Like Wewa Film Studios, on Facebook https://www.facebook.com/wewafilms/  on Instagram https://www.instagram.com/wewafilms/ and connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilms You can also chat with Kevin by tweeting with Wewa on Twitter https://twitter.com/wewafilms

Join me next week as we dive into Voice AI, its current and future applications, and Dr. Teri Fisher’s insight into how this technology will shape our future world.

In the meantime…

Get your complimentary mini e-book and learn how to create your personalized audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy. 

Do you need a voice talent for your next project? Visit my voice over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Filmmaking, Filmmaking & Sound Design Tagged With: audio, audio branding, audio design, audio experience, audio in filmmaking, creating soundtracks, film audio, film production, sound design, soundtrack, video, video production

Audio Essentials with Filmmaker Kevin Elliot – Part 1

July 14, 2021 by Jodi Krangle

“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.”

Kevin Elliot

Filmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. I’m excited to introduce the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video stories. In addition to being co-founder of Wewa Films, he’s also a college professor, teaching public relations writing, persuasion, and public speaking at Florida State University. He’s produced videos nationwide for high-profile clients, including McDonald’s, the Federal Highway Administration, Florida’s Great Northwest, and the Children’s Advocacy Center. In addition to video, Kevin also creates written content and has published articles for The Washington Post, Desktop Documentaries, Business Energy Magazine, and Public Roads.

Why Audio is as Essential as Visuals in Filmmaking

“The audio is easily, equally as important as the video in filmmaking,” says Kevin. His earliest memories of sound made a strong impression on him as a child, listening to his dad’s sermons.

His father was a minister in the Air Force, better known as a Chaplain, and he remembers hearing his father “professionally speaking once a week” during his sermons. While his dad was talking, his words would be backed up by music. Whether it was the choir or instrumentals, he remembers having exposure to many different sounds. “The overlay and interplay of voice gives certain effects to the sound and it was fascinating.”

Raised as a “Music Kid”

Starting piano lessons at the age of eight, Kevin added learning to play music to his music appreciation repertoire. After piano, he practiced music in his school band starting in middle school and started college on a music scholarship from high school.

How Teaching Compliments His Audio Work

Kevin never expected his teaching background would complement his audio work, but he found out that his teaching background gave him incredible instructional skills that his students appreciated. He discovered that his way of teaching was very effective and resulted in a better production.

Connect with Kevin Elliot via Wewa Film Production Studios https://wewafilms.com/

Like Wewa Film Studios, on Facebook https://www.facebook.com/wewafilms/  on Instagram https://www.instagram.com/wewafilms/ and connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilms You can also chat with Kevin by tweeting with Wewa on Twitter https://twitter.com/wewafilms

Join me next week for Part II of my interview with Kevin Elliot where we’ll continue our conversation about audio as an essential part of video production.

In the meantime…

Get your complimentary mini e-book and learn how to create your personalized audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy. 

Do you need a voice talent for your next project? Visit my voice over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Filmmaking, Filmmaking & Sound Design Tagged With: audio, audio branding, audio broadcasting, audio content, audio design, audio editing, audio experience, audio in filmmaking, audio production, creating audio, filmmaking

Interview with Co-founder and CXO of Audio UX, Eric Seay – Part 2

November 4, 2020 by Jodi Krangle

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in!

In this episode, we explore:

  • How to create audio branding for a company that just has a feel
  • The different phases of developing an audio brand
  • How many companies and brands have thought about their audio branding
  • How audio branding has become more normalized
  • The background needed before writing the actual audio
  • How Audio UX decides what each brand needs for their audio branding
  • What Eric does with each brand
  • How psychoacoustics comes into play
  • Best practices for sounds
  • Universal sounds versus location specific
  • Generic sets (sounds) versus Premium sets (sounds) and how that drives sales
  • Sounds creating experiences
  • Where UX came from and the importance of the user experience
  • Working with the UX teams with each brand
  • The new platform for audio branding
  • Having apps work together with their audio
  • The parts of different experiences that should have differences with audio
  • Making sure everything sounds the way it should once everything has been created
  • How audio branding has changed
  • The need for comfort with sounds now with COVID
  • Sound types and their unique skills in different apps/devices
  • How sound affects what we want
  • The evolution of audio branding with each brand
  • Check out the case studies on the website

The best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: audio brand, audio branding, audio branding evolution, audio experience, AudioUX, branding background, comfort sounds, generic sounds, location specific sounds, phases of development, premium sounds, psychoacoustics, universal sounds, user experience

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