“Tap into who your consumer is, really know. And I don’t mean like ‘males 25-34 years old who live in cities.’ No, it’s like ‘what’s important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company’s role, what […]
music branding
Musical Branding: An Interview with Sam Parvin – Part 1
“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]
Interview with Creative Director & Composer, Nick Crane – Part 2
This is the second part of my interview with Nick Crane. We are diving into the different changes and challenges that culture brings to creating the perfect sound and how music connects us. In the 2nd part of this interview Nick shares: How he uses emotions to bridge the gap between himself and his clients […]