Jodi Krangle

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Market Impact

The Psychology of Sound in Marketing: A Conversation with Howard Lim – Part 2

January 8, 2025 by Jeff Moore

Picture of Howard Lim and Jodi Krangle in the Audio Branding Podcast

The Psychology of Sound: A Conversation with Howard Lim “So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to […]

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Filed Under: Advertising, Audio Branding, Branding Tagged With: audio branding, Brand Assessments, Brand Creation, brand identity, Brand Personality, Brand Presence, Community Building, Competitive Markets, Digital Experiences, Emotions, Flash Technology, Forward-thinking, Immersive Environments, Insurance Industry, Market Impact, Multisensory Engagement, music, Nostalgia, Regional and Cultural Influences, Retail Spaces, seo, Sonic Cues, sound, Transformative Power, User Engagement

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