Jodi Krangle

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Jodi@VoiceoversAndVocals.com

music

Interview with Musician, Author, & Teacher, Bob Baker – Part 2

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Here’s the second part of my interview with musician, author, and teacher, Bob Baker. We talked about what drew Bob to starting his YouTube channel and how it’s grown to over 117K subscribers through the meditations and positive affirmations he posts.

We also spoke about things like: 

  • Bob’s insecurities and self-worth challenges throughout his childhood
  • The impact that Wayne Dyer’s book Your Erroneous Zones had on Bob in high school
  • Bob’s realization that he wasn’t a victim of this thoughts and how that prompted his personal development journey
  • Why creatives tend to be more sensitive
  • How we can manage the negative self-talk that may run through our mind
  • Bob’s recommendation for pursuing new ideas
  • How Bob prepares for recording his YouTube videos
  • The different types of recordings Bob creates
  • How Bob and his girlfriend perform the song “White Christmas” every year and the unique spin Bob puts on it (I think you’ll get a kick out of this part) 😉 
  • The revelation Bob experienced as our interview transpired 
  • How Bob lives his life “going where the energy is”
  • How Bob got started teaching improv in 2012
  • What Bob’s primary focus is right now and what else he’s up to

If you’d like to learn more about Bob, you can find him in several places online: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Musician, Author, & Teacher, Bob Baker – Part 1

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Bob Baker likes to call himself an “inspirationalist.” His mission in life is to inspire and empower people, especially creatives. Over the years, his work has included books, podcasts, music, coaching, and improv comedy. He co-authored the book The Improv Comedy Musician with Laura Hall, who you may be familiar with from the TV show Whose Line Is It Anyway? Bob’s YouTube channel currently has over 117K subscribers and includes guided meditations, audio affirmations, and more. 

In the first part of my discussion with Bob, we covered a variety of topics, including:

  • His book Guerilla Music Marketing and other written works
  • A mental block people often experience when writing a book and how to get past it 
  • How the interests that drive people (including Bob himself) to certain career paths often can be traced back to their childhood
  • How Bob was a bit awkward as a child and how he used humor to break through that awkwardness
  • Bob’s history playing music
  • How he’s always had a knack for keeping audiences engaged
  • Bob’s involvement in theater, acting, and improv comedy
  • How Bob formed his first improv troupe and the two types of comedy they utilized
  • How musicians and improv actors can perform well together, even if they’ve never met before
  • Bob’s 15 years doing standup comedy
  • The differences between improv comedy and stand-up comedy
  • Bob’s biggest tip for public speaking (it may surprise you!)
  • The three Es of communication
  • The importance of focusing on the message (the topic) instead of the messenger (you) when doing public speaking
  • The importance of getting out of your head when doing improv

You can find Bob in a handful of places online, including:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Audio Alchemist, Steve Keller – Part 2

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Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment.

We also discussed:

  • Music’s impact on our perception of meaning
  • How music soundscapes and noise affect the healthcare industry
  • How consumers’ experience of products often differentiates brands more than the products themselves might
  • Psychophysics—how our perception of reality is a combination of sensory inputs
  • Using sound to affect other senses
  • Carl Jung’s utilization of archetypes in psychology
  • Both the science and art of sound—that they’re not at two opposite ends of a spectrum, but rather they’re two sides of the same coin
  • The importance of brands being intentional and making educated choices around sound
  • The problem of brands failing to make decisions based on the importance of sound, even though they understand the important role sound plays
  • How critical it is to devote time and energy to audio branding in addition to visual branding  
  • Steve’s desire to inspire younger people to move even further with the current knowledge and research around audio branding

For more information about Steve Keller, check out http://www.studioresonate.com. You can also follow him on Twitter at @AudioAlchemist_ (that underscore is important) or find him on LinkedIn at https://www.linkedin.com/in/stevekeller1/.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Audio Alchemist, Steve Keller – Part 1

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For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” before he had planned to pursue a master’s degree and Ph.D., Steve decided to go in a different direction and ultimately found himself producing music in Nashville, Tenessee. While there, he discovered his passion for marketing and advertising. In 2005, all three passions came together as he began to delve into the world of audio branding. Steve now works for Studio Resonate, Pandora’s in-house consultancy for advertisers.

In the first part of our conversation, we discussed Steve’s three passions and some of the research he has done, as well as:

  • Starting the audio consultancy iV (http://www.ivaudiobranding.com)
  • How Steve and iV began developing the sonic identity for Pandora
  • Measuring KPIs and return on sonic investments
  • The importance of developing the sonic piece of brand recognition at the beginning of the branding process, not at the end
  • Understanding the entire ecosystem of a brand
  • How audio influences buyer behavior
  • Steve’s work with Studio Resonate
  • Cross-modal hacking to influence consumers’ perception of flavor not only with taste but also with sound (this part blew my mind!)
  • How sound affects our body’s release of dopamine and oxytocin
  • How biases influence our decision-making processes

You can find more information about Steve Keller at www.studioresonate.com, or you can follow him on Twitter at @AudioAlchemist_ (that underscore is important). You can also find him on LinkedIn at https://www.linkedin.com/in/stevekeller1/.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

 

Interview With Storyteller, Dave Bricker – Part 2

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Here’s the second part of my interview with storyteller Dave Bricker. We talked about the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling.

In our conversation, we also covered:

  • Whether people are hardwired to want to hear depressing stories or happy stories
  • The difference between happy endings and transformation and how that affects how stories connect with people
  • A much more effective alternative to scare tactics in advertising
  • Why children love reading storybooks over and over…and over…and over…
  • Where most advertising falls short and how to improve
  • How the most powerful stories speak to our innate drive to seek safety and survival
  • How authentic conflict brings depth to a story
  • How, in advertising, money must serve not as an outcome, but rather as a tool
  • Using audio to prime an audience
  • Different types of coaches and which audiences they’re best suited for

You can find more information on Dave on his website at www.storysailing.com or on any of his social media channels: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

 

Interview With Storyteller, Dave Bricker – Part 1

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Dave Bricker discovered his love for “StorySailing” while spending 15 years living aboard sailboats. In 1983, after his first year of college, David got a job working with the Christo Surrounded Islands project. During that time, he realized something was missing in his life. After finishing college, he headed off to the Bahamas to begin his 15-year sailing adventure, which included a transatlantic sailing trip in 1991. Dave has authored 11 books, and his company, Remarkable Stories, Inc., https://storysailing.com/, teaches the art of business transformation through storytelling. 

In the first part of my conversation with Dave, we explored how story and sound intersect, as well as: 

  • How his idea of storytelling for business started
  • Heading off to the Bahamas with a small sailboat, $30, and a locker full of food and dreams
  • How storytelling ties together music, writing, speaking, graphic design, and code
  • The importance of storytelling about people, outcomes, and value instead of prices, processes, ingredients, and data
  • Speaking techniques to draw people in
  • Girls tied to railroad tracks, dream sequences, the country, and 1940s clubs (yes, you read that right! 😉)
  • Whether our response to music is learned or innate—culture or predisposition
  • Playing music with a Dutch jazz singer in the Azores
  • How improvisation ties into storytelling
  • A big mistake people make when giving professional speeches and how to avoid it
  • How professionals can improve their speaking by getting involved with Toastmasters – http://www.toastmasters.org
  • How we as humans are hunter-gatherers at heart and are always scanning for threats

You can find more information on Dave on his website at www.storysailing.com. 

You can also find him on his social media channels: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?