Jodi Krangle

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music industry trends

Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick

August 12, 2026 by Jodi Krangle

YouTube thumbnail for Audio Branding Podcast episode Sound in Advertising: Emotion, AI and Creative Risk with Laney and Matt McCormick featuring Jodi Krangle, Laney McCormick, and Matt McCormick

“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just […]

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Filed Under: Advertising, Marketing, Music Tagged With: AI and creativity, audio branding, branding experts, creative decision making, emotional impact of sound, Human Creativity, licensing challenges, motivational music, music composition, music industry trends, Music Licensing, neuroscience of sound, sonic branding, sound in marketing, trends in advertising music

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