“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just […]
sound in marketing
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 2
“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can’t.” Jeanna Isham This week’s episode is the second half of my interview with composer, podcaster, and sonic branding […]