Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
    • Blog
    • Audio Branding
    • Podcasting
    • Research & Technology
    • Health
    • Music
    • Voiceovers & Public Speaking
    • Filmmaking & Sound Design
  • Podcast
    • Podcast
    • Show Notes
  • Contact
    • Contact Us
    • Request a quote
    • Book Your Project
905 836 5444
Jodi@VoiceoversAndVocals.com

playlists

The Sound of Marketing: An Interview with Jeanna Isham – Part 1

September 29, 2021 by Jodi Krangle

“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.”

Jeanna Isham

This episode’s guest has over twenty years of audio experience, ranging from film composition and production music through the world of sonic branding and sound identity as a creator, strategist, and thought leader. Her company, Dreamr Productions, creates audio identities for companies and brands as well as consulting and educating on sound in marketing and its best practices.

She also produces, hosts, and edits the Sound In Marketing Podcast while teaching courses on The Fundamentals of Sound In Marketing. Her name is Jeanna Isham, and one reason I wanted her on the show is that she’s right there in the thick of things, creating and consulting to help people understand how powerful a strategic and intentional audio brand can really be. Besides that, she’s just a great person doing great things, and that’s something you need to know about.

Memories of Summer

“The sound of cicadas makes me so happy,” Jeanna says, recalling one of the sounds that always takes her back. “I have memories of sitting on my grandma’s back porch sipping ice tea, yelling over the cicadas to talk to people, and that is my happy place.” In the first segment, we take a look at how sound shaped her early life and dreams, from the tranquil hum of the cicadas to the music that helped inspire her as a teenager, from Sarah McLachlan to the Smashing Pumpkins.

It’s Not About Music

After trying her hand at traditional songwriting, Jeanna discovered that creating instrumental melodies and production music appealed to her more on a personal level. She soon discovered, though, that many companies still had a limited view of sonic branding, and hadn’t yet learned how to fully embrace its potential. “What it all whittles down to is that it’s not about music, it’s about sound. And when you take that limitation out of the mix,” she says, “it might come across as daunting, but the way I see it is that it’s liberating.”

The Power of Sound

By using the full power of sound, not just in the form of traditional jingles but in more innovative approaches like ambiance, licensed music, and even Spotify playlists, Jeanna explains how audio branding can make a deeper, more lasting impression than many people realize. “If it was a pleasurable experience,” she explains, “and it was strong enough of an experience, then you are advertising to your customer without having to be present. That’s power.”

Next week we’ll continue the interview with a look at Jeanna’s podcast series, her monthly Sound on Purpose chats, and the direction she sees sonic branding and the future of sound taking.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Audio Branding Tagged With: audio branding, dreamr, dreamr productions, jeanna isham, playlists, production music, sensory marketing, sonic branding, sound marketing, sound on purpose, spotify, stage ham entertainment, voice AI

Interview With Hip Hop Culture Coach, Josuel Rogers – Part 2

February 5, 2020 by Jodi Krangle

This is the second part of my discussion with Josuël Rogers, a coach who uses music – specifically Hip Hop – to help his students and clients develop self-awareness and confidence.  We talked about how music influences our moods (making a playlist for yourself can really help!), how personal sound can be and the power of words (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you’d like to learn more about the services he offers and the information he has to share.

In the second part of our conversation, we talked about:

  • Foley in film and the making of weather sounds
  • How your mind associates a type of sound with the weather
  • How the “filter” of a microphone changes sound
  • Hearing your own voice from a third-person’s perspective
  • Randomness and how that influences what we hear
  • How the same song can represent different moods for different people
  • How personal sound is
  • How we fixate on sounds we’re more familiar with (a drummer focuses on the drums in music, for instance)
  • The best kept secret about making playlists to help us experience the world in the way we want to
  • Repetition is key – words matter (“impossible” puts a block on things immediately, etc.)
  • Everything around you is a word
  • How a hockey coach learned to better coach his team through Neuro Linguistic Programming
  • Your brain not registering negatives
  • What he’s working on right now – coaching
  • More information about his podcast
  • Where his podcast can be found: podcast.hiphopculturecoaching.com – and on Apple, Spotify, etc.

You can find more information on Josuël by locating him on LinkedIn at https://www.linkedin.com/in/josuelrogers/, on Instagram and Facebook as JosuelRogers & HipHopCultureCoaching, and you can find out about his own podcast by looking up The HipHop Minded Professional on any podcasting app you have available.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Inspiration, Music Tagged With: coaching, culture, hip hop, influence, inspiration, mood enhancement, music, playlists

Interview With Hip Hop Culture Coach, Josuel Rogers – Part 1

January 29, 2020 by Jodi Krangle

This is the first part of my discussion with Josuël Rogers, a coach who uses music – specifically Hip Hop – to help his students and clients develop self-awareness and confidence. We talked about how music influences our moods and what got him into the Hip Hop culture in the first place (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you’d like to learn more about the services he offers and the information he has to share.

In this first part of our conversation, we talked about:

  • His introduction to Hip Hop music and its culture and why it drew him in as a teen (hint: think rebellion! 🙂 )
  • How he uses the philosophy, the mindset and the sounds behind it to influence moods.
  • How building a playlist of music like a DJ can make your day better
  • An article he wrote about music influencing how people see the emotions on other people’s faces. (https://www.linkedin.com/pulse/my-motivation-mood-headphones-josu%C3%ABl-rogers-/)
  • How a smile is contagious – and audible in your voice
  • Neuro Linguistic Programming – how the words you use influence yourself and the person you’re speaking to
  • How he applies it in his own coaching
  • How he builds his workshops for students
  • The tone of your voice and connecting with others in both voice over and music
  • The tempo of music and whether or not faster means “happier” or something else
  • How music can change the “feel” of a scene in a film (I also spoke about this extensively with John McClain in our interview, if that subject interests you – https://voiceoversandvocals.com/blog/casinos/interview-with-john-mcclain-part-1/ )

You can find more information on Josuël by locating him on LinkedIn at https://www.linkedin.com/in/josuelrogers/, on Instagram and Facebook as JosuelRogers & HipHopCultureCoaching, and you can find out about his own podcast by looking up The HipHop Minded Professional  on any podcasting app you have available.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Inspiration, Music Tagged With: coaching, culture, hip hop, inspiration, mood enhancement, music, playlists

Primary Sidebar

PODCAST
BLOG

Subscribe to the podcast newsletter

Thank you!

You have successfully joined our subscriber list.

.

Archives

Categories

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2022 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact