Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
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The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt – Part 1
The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt – Part 1 “Yeah, for me personally, I love anything that tells me… I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, […]
The Evolution of Audio Media: A Conversation with Chris Krimitsos – Part 1
The Evolution of Audio Media: A Conversation with Chris Krimitsos – Part 1 “So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of 2013. I really got heavily in podcasting ‘cause I saw the opportunity and […]
Converting Passion into Profit: A Conversation with Bruce Chamoff – Part 1
Converting Passion into Profit: A Conversation with Bruce Chamoff – Part 1 “You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 1
“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.” Jeanna Isham This episode’s guest has over twenty years of audio experience, ranging from film composition and production music through the world […]