Jodi Krangle

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Uli Reese

Sonic Branding Evolved: A Conversation with Uli Reese – Part 2

January 11, 2023 by Jodi Krangle

“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Sonic Branding Evolved: A Conversation with Uli Reese – Part 1

January 4, 2023 by Jodi Krangle

“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

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