Jodi Krangle

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Sonic Branding Evolved: A Conversation with Uli Reese – Part 2

January 11, 2023 by Jodi Krangle

“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Sonic Branding Evolved: A Conversation with Uli Reese – Part 1

January 4, 2023 by Jodi Krangle

“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson – Part 2

May 12, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Sonic-Branding-Strategist-&-CEO-Of-Pirate-Group-Inc-part-2

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade. We […]

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Filed Under: Audio Branding Tagged With: audio, audio branding, cobranding, dynamic music, emotional connection, Koodo, mastercard, McDonald's, mix tape, Pirate Group Inc., Porter Airlines, quality of brand, sound proficient, soundscape, startups, transactional sound

Is It Too Late?

November 27, 2019 by Jodi Krangle

Jodi Krangle Voice Actor Is-It-Too-Late

Our audio landscape is definitely changing.  It’s becoming more and more important for brands to have a recognizable sound, especially with the rise of Alexa, Google Home, and similar products. Even our appliances are becoming “smart”.  If they recognize voice commands, how long will it be before they start selling us products directly – without […]

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Filed Under: Audio Branding, Research & Technology, Technology, Voiceovers, Voiceovers & Public Speaking Tagged With: audio branding, automation, jingles, mastercard, sonic branding, technology, visa, voiceover

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