Jodi Krangle

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Sonic DNA

Sonic Branding Evolved: A Conversation with Uli Reese – Part 2

January 11, 2023 by Jodi Krangle

“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Sonic Branding Evolved: A Conversation with Uli Reese – Part 1

January 4, 2023 by Jodi Krangle

“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 2

August 31, 2022 by Jodi Krangle

“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” — Colleen Fahey   This […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic DNA, sonic logo, sound marketing

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