The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
Witlingo
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 2
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: ‘oh gosh I can’t stop singing this song.’ Imagine you have a nice jingle, it’s a way for the brand to get into the heads of folks, I’m not saying that’s a good thing necessarily, but that’s […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 1
“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There’s a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more […]
The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid – Part 2
“As human beings, we like to praise others that we believe are doing a great job. The thing is to make the ask easy to answer. So if you say ‘can you record a one-minute video,’ they would do it – I’m sure they would all do it – but it would be heavier. The […]
The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid – Part 1
“I would say that the core driver has always been trying to enable more folks to engage, more people to be able to express themselves. So when I go back and look at all the things in my life, that seems to be the theme.” — Dr. Ahmed Bouzid This episode’s guest is the […]