This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where […]
audio branding
Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 1
In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and […]
Jingles All The Way
The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there’s one kind of traditional jingle we aren’t as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer […]
Interview with Audio Producer & Voice Talent, Macha Gruber – Part 1
I’m so excited to chat with Macha Grueber. She’s done some amazing things in the audio world and I have to tell you – I’ve been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 […]
Changing the Shape of Music
Music can have a powerful effect on our feelings, our behavior, even how we see the world around us. But what if music itself can react to our feelings? Weav Run, an award-winning workout app that instantaneously adjusts a song’s tempo to match the listener’s own pace, offers just one example of the fascinating potential […]
Interview with Co-founder and CXO of Audio UX, Eric Seay – Part 2
This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to […]