For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” […]
audio branding
Interview With Creative Director, Monte Bowden – Part 2
Here’s the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand “voice”, consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve. We also spoke about things like: How […]
Interview With Sound Designer & Studio Owner, John McClain – Part 2
John McClain knows a thing or two about sound. For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the […]
Interview With Sound Designer & Studio Owner, John McClain – Part 1
John McClain knows a thing or two about sound. For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the […]
18 Minutes to Harness the Power of Sound
Did you know that human behavior can actually be modified with the use of sound? It works very effectively. Take the “piano stairs” experiment, for instance. The first time I see this mentioned is in 2009 – but there have since been similar installations in China and India and a whole host of other places. […]
Interview with Podcast Producer, Kattie Laur – Part 2
Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts. She’s putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they’re the […]