Jodi Krangle

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audio drama

Interview with Producer, Randall Libero – Part 2

August 25, 2021 by Jodi Krangle

“Producers are people who are interested in developing and creating new ideas that expand human awareness and human consciousness.”

Randall Libero

This week is part two of my interview with online media authority Randall Libero. He’s an executive producer of Voice America as well as co-producer of the new dramatic podcast “Marilyn: Behind the Icon.,” and we’ll be talking about myths, movies and the future of audio storytelling.

The Power of the Image

We begin the second half of the interview with a closer look at the concept of cinematic audio and “painting the scene with sound.” Randall discusses the innovative techniques of such cinematic legends as Stanley Kubrick and Orson Welles, and how they understood that art isn’t just created, but is brought to life by its audience. “When you look at a great painting,” he explains, “there’s so much of your interpretation of it from everything that you’ve experienced in life, and you interpret that painting completely different from somebody else who’s had a completely different experience in life.”

Stories That Bring Us Together

Randall also talks about the myths and archetypes of our ancestors, and the role imagery, geometry, and sound played in bringing those ancient stories to life. He sees such a holistic approach to stories making a return in the 21st century, and with it an opportunity to forge a new connection to art. “The challenge is can we actually create content both on the screen and through storytelling, through audio sound, that actually expands human consciousness.”

The Way That We Dream

“We’re in a full-out revolution now, and you can see that in many forms today.” Randall and I talk about how social media and the information age have empowered millions to create and share their work on an unprecedented level. “This digitized media landscape,” Randall notes as we look to the future, “has disrupted and forever changed how movies and media are changing the way we think, the way we live, the way we relate, and the way that we dream.”

Creating It Together

The episode concludes with a discussion of audio storytelling and the unique techniques that are involved in bringing a story to life entirely through sound. We explore just what it truly means to be a producer in the age of new media and what responsibilities creative producers have toward their audience and to future generations. As Randall puts it, “when you create media, you have a responsibility to your audience to make their lives better.”

Next week I’ll be interviewing Michael Joly, the founder and CEO of solu and creator of the n.o.w. Tone Therapy meditation device, for a look at sound, stillness, and the healing power of music.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Connect with Randall

Website: www.VoiceAmerica.com

Follow Randall Libero on Facebook: https://www.facebook.com/randall.libero

Connect with Randall Libero on LinkedIn: https://www.linkedin.com/in/randall-libero-7677364/

Filed Under: Audio Production Tagged With: ancient cultures, audio drama, cinematic audio, dramatic audio, dramatic podcasts, expanded cinema, human consciousness, internet producer, podcast drama, randall libero, visionary entertainment, voice america

Interview with Producer, Randall Libero – Part 1

August 18, 2021 by Jodi Krangle

“All throughout this, in the background, it’s been, for me, a study about the effect of media on human consciousness.”

Randall Libero

When it comes to creating a brand and being known as an authority in your field, podcasting truly is the new frontier.

This week’s guest is on the forefront of that frontier, particularly audio drama: he’s a producer, online media authority, speaker,

and radio and TV host who’s been creating original productions for network and independent television, broadcast news, and online media for over thirty years. His career began as a cameraman, editor, and producer in Los Angeles during the 1980s, and in the 1990s he created the first online media research facility and historical news archive for the U.S. State Department’s International Bureau of Broadcasting.

He switched to the world of journalism, writing international breaking news for CBS Radio and AOL Time Warner and today he co-produces a dramatic podcast, “Marilyn: Behind the Icon.” His name is Randall Libero, and if you want to learn more about what it takes to have a successful podcast, this is the interview for you!

A Different Kind of Kid

We begin with a look at Randall’s childhood, his heartwarming first encounter with his grandfather’s wire recorder, and how a near-death experience at the age of five changed his perspective and gave him an early sense of maturity and awareness of the future. “I was a different kind of kid,” he explains, and he knew from an early age that he wanted to devote his life to exploring the magic of sound, to sparking the imagination and bringing stories to life.

How Did They Do It?

“I knew King Kong was not real,” Randall explains, remembering the movie monster who first inspired his fascination with sound, “but how did they do it?” We talk about the science-fiction and fantasy shows that influenced him as he grew up, such as The Outer Limits, The Twilight Zone and the groundbreaking 2001: A Space Odyssey, and the beginning of mass media and commercial entertainment, a new form of storytelling that emerged quite literally before his eyes.

A Study of Consciousness

Randall and I talk about his wide-ranging career, spanning from broadcast television to international news to online radio and podcast production. Through it all, he says, his focus has remained on human consciousness, the complex relationship between the storyteller and listener’s expectations, and how movies have helped transform our very

definitions of stories. “You have to think of when did storytelling change and how did it change.”

When Storytelling Changed

With the evolution from silent movies to traditional Hollywood films and now podcasts, stories are taking on entirely new forms and being told in new ways. Randall discusses the way both stories and their audience has evolved alongside the ways stories are told, and how the role of sound has changed along with them. “Most movies even today,” he observes, “are seventy or seventy-five percent sound.” Dramatic audio stories like his new podcast Marilyn: Behind the Icon seek to take that further, bringing to life a character’s thoughts and memories using sound and the power of imagination.

Be sure to check back next week for part two as we talk about cinematic audio, the future of mass media and storytelling, and take a sneak peek at some of Randall’s upcoming projects.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Connect with Randall

Website: www.VoiceAmerica.com

Follow Randall Libero on Facebook: https://www.facebook.com/randall.libero

Connect with Randall Libero on LinkedIn: https://www.linkedin.com/in/randall-libero-7677364/

Filed Under: Audio Production Tagged With: audio drama, behind the icon, cinematic audio, dramatic audio, dramatic podcasts, internet producer, marilyn monroe, podcast drama, randall libero, visionary entertainment, voice america

Listening On The Go

March 17, 2021 by Jodi Krangle

How are you listening to this podcast right now? Maybe you’re sitting at your computer or hearing it on a smart speaker, which probably means that you’re listening with one app while keeping busy with a few other things. You might also be using a tablet or an MP3 player, which lets you stay on the move while you’re hearing the show. But what’s really become popular over the past few years is listening on your phone. Just this past month, almost 24 million podcast listeners used their smartphones, compared to 17 million for everything else put together. One thing all these choices have in common is that they let you keep busy while you’re listening. And in today’s fast-paced world, digital audio, particularly podcasts and audiobooks, is becoming a cornerstone of our daily lives.

Multitasking isn’t always a good thing. We might feel like we’re being more productive when we multitask, but over the years studies have shown that we really do better when we’re focusing on just one task at a time. If you’re curious to find out just how well you multitask, here’s a link to a short test:

At the same time, audio does have some advantages of its own. Our brains are finely tuned to listening to each other, to hearing a speaker’s tone and pace, their inflections and the mood they’re expressing beneath their words. Reading is still a pretty new trick when it comes to our brains, which means written words might not connect as quickly or deeply as hearing them spoken aloud. And while reading lets us consider the words more carefully and go back over them more easily, digital audio leaves us free to keep working, to go running or driving, to live our lives while we’re listening.

Just recently I had Summurai founder Tal Florentin on the show, and his company is at the forefront of this digital audio revolution. Summurai is a content management service that takes written articles and condenses them into short audio snippets for people on the go. Here’s a link to a video with more information:

Even so, digital audio doesn’t leave much room for distraction. If you’re listening to a podcast on your way to work, that means you’re probably not listening to anything else right at that moment. This can make audio branding and advertising much more effective than other forms of online marketing; nearly 70% of podcast listeners report that podcast ads made them aware of new products and services. And that audience is quickly growing in the US: more than a hundred million Americans now listen to at least one podcast a month.

Audiobooks are also becoming more popular, with one in five Americans having listened to one within the past year. While the first vinyl book recordings were made in 1932, and the first books on tape released in 1975, the industry’s grown in ways that could hardly have been imagined back then. George Saunders’ 2017 novel Lincoln in the Bardo, for instance, has been adapted into an audiobook with a cast of 166 Hollywood actors, and last year an Audible adaptation of Neil Gaiman’s Sandman featured its own all-star cast. Audio dramas have also experienced a revival over the past few years, with authors penning exclusive works meant to be heard instead of read.

While the freedom to listen and multitask all at once might be a selling point for audio content, sound can create a more powerful connection than just one of convenience. The act of learning something new triggers the reward center in our brains, much the same way as eating our favorite food or winning a game. And storytelling isn’t just part of our history, it’s how most of us learned to read: we grew up listening to our parents and teachers read to us. Audio content can combine both these things together, teaching us new things in a way that connects with our deepest experiences.

Printed books and traditional radio certainly aren’t going away anytime soon, but digital audio has become the fastest growing sector in the publishing industry. Twenty million people started to listen to podcasts for the first time last year, and that number’s only going to keep growing. And as more and more people find themselves listening on the go, the opportunities to reach out to and engage with that emerging audience will keep growing with it.

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: audio books, audio drama, digital audio, human voice, multitasking, podcasts, productivity, public speaking, smartphones, storytelling, Summurai, Tal Florentin

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