Jodi Krangle

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Colleen Fahey

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 2

August 31, 2022 by Jodi Krangle

“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” — Colleen Fahey   This […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic DNA, sonic logo, sound marketing

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 1

August 24, 2022 by Jodi Krangle

“All news music doesn’t have to have trumpets and trombones, and all trains don’t have to just ring, you know, or honk. And all appliances shouldn’t always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” — Colleen […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic Design, sonic logo, sound marketing

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