Jodi Krangle

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Dr. Pepper jingle

Sonic Branding Strategy: Culture, Identity & Rollout | Sami El-Quqa

September 16, 2026 by Jodi Krangle

Sami El-Quqa and Jodi Krangle discuss sonic branding strategy, culture, identity and rollout on the Audio Branding Podcast.

“You know, the Dr. Pepper jingle, a year ago, there was that jingle. So I’m not going to make any claims that the jingle itself isn’t great. It’s a great jingle. And I do think if you analyze it, there are a lot of ways you can dissect it to actually properly represent Dr. Pepper. […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: audio branding, brand identity, Branding Strategies, cultural heritage, digital sound branding, Dr. Pepper jingle, emotional connection, marketing insights, MENA region branding, music composition, Music Licensing, rollout strategy, Sami El-Quqa, sonic branding, sound design

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