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music in marketing

Audio Branding and Sound Design: A Conversation with David Gielan

April 29, 2026 by Jeff Moore

David Gielan discusses audio branding, sound design, and the role of sound clarity in marketing and storytelling.

“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are being spoken… And in the interview, he was like, ‘Well, it’s just not important to me.’ […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: advertising insights, audio branding, Branding Strategies, Creative Strategies, David Gielan, emotional engagement, film audio clarity, mumblegate, music in marketing, neuroscience of listening, psychology of sound, sound design, storytelling

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