Jodi Krangle

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Creative Strategies

Sound Design Secrets: A Conversation with Kenneth Johnson

May 13, 2026 by Jeff Moore

Kenneth Johnson describing how he got his first sound design job on Melrose 90210 after three years of preparation

This episode’s guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film’s most iconic projects, including Netflix’s hit series Forever and Kevin Hart’s animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers […]

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Filed Under: Filmmaking, Filmmaking & Sound Design, Sound Design Tagged With: advertising insights, audio branding, Branding Strategies, Creative Strategies, David Gielan, emotional engagement, film audio clarity, mumblegate, music in marketing, neuroscience of listening, psychology of sound, sound design, storytelling

Audio Branding and Sound Design: A Conversation with David Gielan

April 29, 2026 by Jeff Moore

David Gielan discusses audio branding, sound design, and the role of sound clarity in marketing and storytelling.

“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are being spoken… And in the interview, he was like, ‘Well, it’s just not important to me.’ […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: advertising insights, audio branding, Branding Strategies, Creative Strategies, David Gielan, emotional engagement, film audio clarity, mumblegate, music in marketing, neuroscience of listening, psychology of sound, sound design, storytelling

Engaging Listeners with Creative Audio Strategies: A Conversation with Traci DeForge – Part 1

November 20, 2024 by Jeff Moore

Traci Deforge - Blonde haired woman sitting at a podcast microphone with her laptop and the title of "Engaging Listeners with Creative AudioStrategies"

Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]

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Filed Under: Audio Branding, Marketing, Podcasting Tagged With: audio branding, authenticity, Business Growth, Childhood Memories, connection, content creation, Creative Strategies, Discovery Process, Emotional Resonance, Engagement, Flip the Switch, Get off Your Lawn, Listener Feedback, multitasking, Nostalgia, Personalized Elements, podcasting, radio, Sonic Identities, sonic identity, sound, storytelling, Visual Elements

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