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podcast audio techniques

How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1

February 11, 2026 by Jeff Moore

Sound is the secret character in movies - with Michael Dargie

“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a […]

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Filed Under: Audio Branding, Podcasting, Voice Casting Tagged With: audio branding, brand identity, Creative Storytelling, emotional impact of sound, Marketing Strategies, neuroscience of sound, podcast audio techniques, sonic branding, sound design, storytelling through sound

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