Jodi Krangle

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Creative Storytelling

AI in Music Licensing with Laney and Matt McCormick

August 5, 2026 by Jodi Krangle

Jodi Krangle with Laney and Matt McCormick for an Audio Branding Podcast episode about AI music licensing, copyright, creativity, and authenticity.

“That’s one of the biggest things that scares me the most about composing with AI. It’s that, whatever AI model you’re on, how was it trained, and was that material copyrighted? And was there any kind of permission for that to happen? And you, as the end user, don’t know.” – Laney McCormick   This […]

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Filed Under: Advertising, Marketing, Music Tagged With: AI in Music, audio branding, Authenticity in Music, Copyright Laws in Music, Creative Storytelling, Lainey and Matt McCormick, Music Licensing, Music Supervision, Scene Support Music, sound and emotion

Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson

June 24, 2026 by Jodi Krangle

Filmmaker Jayson Johnson featured on a YouTube thumbnail about why bad audio makes audiences leave a movie.

“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and the picture is great, you’re out of there in like ten minutes. So […]

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Filed Under: Filmmaking & Sound Design, Music, Video Tagged With: Audience Engagement, audio branding, audio perception, Creative Storytelling, emotional impact of sound, film sound design, filmmaking, Francis Ford Coppola, independent filmmaking, Jayson Johnson, silence in film, sound design, sound in media, sound techniques, storytelling

How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1

February 11, 2026 by Jodi Krangle

Sound is the secret character in movies - with Michael Dargie

“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a […]

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Filed Under: Audio Branding, Podcasting, Voice Casting Tagged With: audio branding, brand identity, Creative Storytelling, emotional impact of sound, Marketing Strategies, neuroscience of sound, podcast audio techniques, sonic branding, sound design, storytelling through sound

Unlocking the Power of Sound: A Conversation with Jeremy Toeman – Part 2

February 4, 2026 by Jodi Krangle

The real journey behind building a podcast - with Jeremy Toeman

“I think there’s nothing that truly resonates across all of your senses like sound does. If I’m watching something gorgeous, it’s a feast for my eyes, and it starts and ends there. But if I’m listening to something, it’s the one thing that can truly always be in your brain presence — always bringing things […]

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Filed Under: Audio Branding, Podcasting, Sound Design Tagged With: audio branding, Audio Experiences, Creative Storytelling, Emotional Branding, founder journey, impact of sound, importance of audio, Marketing Strategies, neuroscience of sound, Podcasting Tips, Product Design, sonic branding, sound and memory, sound design, user experience

Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1

February 26, 2025 by Jodi Krangle

Empowerment Through Music and Branding with Lowry Olafson and Jodi Krangle on the Audio Branding Podcast

  Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1 “Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they […]

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Filed Under: Advertising, Audio Branding, Music Tagged With: Anthem, audio branding, branding, Carrie Underwood, Collaboration, connection, Creative Storytelling, emotional impact, Emotional Resonance, Empowerment, Identity, music, Past, Personal Brand, Personalized Songs, Retirement Coaching, songwriting, Sound Branding, storytelling, Usage, Versatility

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