Jodi Krangle

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storytelling through sound

How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1

February 11, 2026 by Jeff Moore

Sound is the secret character in movies - with Michael Dargie

“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a […]

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Filed Under: Audio Branding, Podcasting, Voice Casting Tagged With: audio branding, brand identity, Creative Storytelling, emotional impact of sound, Marketing Strategies, neuroscience of sound, podcast audio techniques, sonic branding, sound design, storytelling through sound

The Psychology of Sound in Marketing: A Conversation with Jeremy Toeman – Part 1

January 28, 2026 by Jeff Moore

AI, Startups and the Power of Sound - a Conversation with Jeremy Toeman

“I love the use of AI voices or synthetic voices for people who might, you know, they’re embarrassed. I’ve worked with engineers my whole career, and sometimes, like, it’s not that they don’t want to tell their story or break something out there, but maybe they just don’t have the self-confidence or they were made […]

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Filed Under: Audio Branding, Podcasting, Sound Design Tagged With: AI in audio production, audio branding, Branding Strategy, emotional impact of sound, importance of sound in marketing, memory and music, psychology of listening, sound design, storytelling through sound, technology in audio branding

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