Jodi Krangle

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podcasting

The Power of Podcasting – Online Resources

November 3, 2021 by Jodi Krangle

It’s hard to believe it’s been almost two years since the very first episode of Audio Branding. We’ve featured over forty exciting guests since the show started and talked about everything from audio branding (imagine that) and healing harmonies to machine learning and the sounds of the planets and stars. In this episode, we’ll take a look at podcasting itself and some of the tools I use for my show that might be helpful to anyone thinking of starting their own podcast.

Just so you know, some of the links I’ll be sharing are affiliate links, but you’re welcome to check out the websites without my affiliate codes, if you prefer. Either way, they’re a good place to start when it comes to creating your podcast empire.

With over a hundred million people in the U.S. alone listening to podcasts just last year, plus over twelve million in the U.K. and thirteen million in Canada, the audience and market influence of podcasting is only getting bigger. More than half of the people listening to digital audio, now listen to podcasts, and that audience is more attentive than ever before: podcast listeners devote on average thirty percent of their listening time to podcasts.

If you have a brand, a product, or even just a message that you want to share with the world, podcasting is becoming one of the most effective ways to reach your audience. It fits into all the corners of your multitasking life because you can listen while you’re taking a walk, driving to work, washing the dishes, whatever.  But there are some basic things you need to consider when you’re ready to put your podcast out there.  For instance, where do you start when it comes to hosting your podcast? There are all sorts of options, and my show uses Captivate.fm for its hosting services.

Not only do they offer marketing information on the site for promoting your podcast (Mark Asquith and his team really share some stellar information), they charge by the number of downloads per month rather than the number of podcasts. While a lot of other hosts charge per podcast, you can have as many as you like on Captivate, which can really come in handy if you ever want to start a new podcast while keeping your old podcast’s episodes archived. You can also create podcasting networks and even share ads within that network – an option that previously has only been available for content creators with very deep pockets. I highly recommended them.

Of course, there’s also the matter of recording your interviews, especially if you’re working on the go or, like me, you’re often interviewing guests from all over the world. Cloud-based audio software and interview services have come a long way just over the past few years, and the interviews on my show are recorded using Squadcast.fm, a browser-based remote service with stellar audio quality that can host up to four people in a session.

Each speaker’s audio track is separated into a high quality .wav file, as long as you make sure echo cancellation is turned off (and to make that work, everyone involved, needs to be wearing headphones – just so you know!). The service also just added video recording this year. My link to them comes with a free seven-day trial.

Once you have your podcast recorded and hosted, you’ll probably want a website for it, not to mention an app for people listening on their mobile devices. Why not?  There are quite a few different ways to go for hosting web and app content, but this show uses SupaPass.com since it specializes in podcasts. It offers a free trial too, and a free package for building a website if you’re just starting out.

Another online tool I’ve found helpful is MyPodcastReviews.com, for collecting and organizing podcast reviews from all over the web. As part of the service, it even allows you to provide one link for people to leave reviews, called LoveThePodcast.com – which automatically displays only those options that work on your potential reviewer’s device, whatever that happens to be.  This tool comes with a 14-day free trial (like others), along with a few different annual packages.

You might also want to let your listeners post voice reviews, ask questions or make comments on your podcast, with a super simple way of recording their short audio snippet – kind of like leaving a voice mail.  There are several use cases for a service that I use called Witlingo (at Witlingo.com) – and here’s a link to a page that demonstrates those use cases.  I’ve used it for podcast testimonials, feedback, and for questions and comments people might have after I’ve talked about something in a Clubhouse room (which is a companion to my podcast and happens on Wednesdays at 2pm Eastern in a Club called The Power of Sound. Since my podcast is released Wednesday mornings, it makes sense to have our discussions then).   They have a free version (though it doesn’t have all the bells and whistles of the paid version) – and it’s well worth trying out.  If you do decide to pay for the service, Witlingo has very kindly allowed me to offer you a 25% discount off your first year, if you put JODI in the subject header of your form or email when you contact them.

That may cover the big services – recording, hosting, distributing, reviewing and getting feedback on your podcast – but there are a ton of online tools that can help smooth out the bumps along the way.

Google Forms, not to be confused with Google Docs, is a free service for creating listener surveys and I also use it as an intake form for my guests, then forwarding automatically to Calendly so that they can book in their time for the actual interview.  Calendly also offers a free option for setting up online meetings of any kind. Their links are also on my blog:

There are professional services out there for finding guests, some more expensive than others, but you can save yourself thousands of dollars if you do it yourself. Some of the sites I use are podmatch.com, matchmaker.fm, ThePodcastCollaborative.com, PodcastDirectory.com, and Podbooker.com. You can use them to find guests and to appear as a guest on other podcasts, which is a great way to help build your audience while offering helpful and engaging content for their show. It really is a win-win situation for both the guests and their hosts.

The podcasting industry’s bigger than it’s ever been, and it’s growing faster each year: it’s estimated that more than 160 million people will be listening by 2023, just two more years. No matter what audience you’re looking for, it’s out there. These online tools can be a great way to get started, but the most important step is simply taking the first one – and there’s never been a better time.

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – Top 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Podcasting Tagged With: calendly, captivate.fm, clubhouse, free trials, google forms, grey matters podcast, lovethepodcast.com, mark asquith, mypodcastreviews.com, podbooker, podcast listening stats, podcastersdirectory, podcasting, podcasting networks, podcasting online tools, podcasting tools, podmatch, squadcast, supapass, thepodcastcollective.com, witlingo.com

Podcasting By Numbers: An Interview with Jeff Vidler – Part 2

September 22, 2021 by Jodi Krangle

“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it’s still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.”

Jeff Vidler

This week’s the second part of my interview with Jeff Vidler, audio researcher, media analyst and the founder and president of Signal Hill Insights, as we discuss smartphones, Clubhouse, the future of podcast growth and marketing, and his latest audio studies.

The Problem of Downtime

We continue with a look at how much the audio industry has changed over the past ten years, especially as smartphones, smart speakers, and streaming audio have come to replace traditional radio. “One of the things that smartphones do,” Jeff explains, “is that they solve the problem of downtime when my mind is free but my eyes are busy and I’m bored.” Despite the changing technology, he notes that radio programming itself has turned out to be more resilient than we might have expected, with more 18-to-34-year-olds listening to the radio than reading newspapers or watching network television.

Clubhouse vs Podcasts

Jeff and I also talk about the emergence of Clubhouse as an entirely new form of audio media, and whether it’ll replace or enhance the role of podcasts. “Being part of something,” he notes, “interacting with something in real-time, is different than settling into a podcast and losing yourself in a podcast, in a story that’s being told.” We also discuss Apple’s recent change to its podcast language, and whether you “subscribe” or “follow” podcasts.

A Whole New Vista

We wrap up the interview with a look at the Megalab Truth Test and the surprising insights it offered about how well people can detect a lie, and some of the upcoming projects Jeff’s working on right now, such as the Radio on the Move study for the Canadian radio industry as well as commercial podcasts and radio contests. “For many years in radio research you weren’t finding many new things,” he says, “the last ten years… has opened a whole new vista in audio.”

If you’d like to know more about Brand Lift Studies for podcasts, radio, and streaming, you can visit Signal Hill’s Brand Lift Help page: https://signalhillinsights.com/brand-lift-help/ to access their free videos on Brand Lift Studies for audio,  as well as a checklist you can use to help set you up for success on your next Brand Lift Study.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Connect with Jeff

Website: https://signalhillinsights.com/

Follow Jeff Vidler on Twitter:  https://twitter.com/JeffVidler

Connect with Jeff Vidler on LinkedIn: https://www.linkedin.com/in/jeffvidler/

Filed Under: Research, Research & Technology Tagged With: advertising, audio branding, audio research, brand lift, clubhouse, jeff vidler, market research, marketing, media research, megalab, podcasting, radio on the move, signal hill, smart speakers, smartphones

Podcasting By Numbers: An Interview with Jeff Vidler – Part 1

September 15, 2021 by Jodi Krangle

“It’s a gift to listeners. If you make your podcast a gift to listeners, they’ll appreciate the fact that you gave them that gift and they’ll remember you for that and they’ll think better of you for that as a brand.”

Jeff Vidler

This week’s guest has remained at the forefront of changing audio landscape. From his start as a radio station manager and program director, he’s spent more than twenty-five years in research, sharing his passion for audio with North America’s major broadcast companies. More recently, he’s been doing the same with podcast publishers. His name is Jeff Vidler and we’ll be talking about his insights into this steadily growing media segment. For those of you curious to learn more about the world of podcasting and how things have changed over the years, this is definitely the interview for you.

Listening to the Funnies

Jeff tells us how he grew up with an older brother who wanted to become a radio DJ and, as a child, helped his brother cut demos for his first radio job using a portable record player and the family’s home stereo system. Radio had a powerful early influence on Jeff, and he tells us about the radio program that awakened his passion for broadcasting and the audio industry: a local show that turned the newspaper comics into comedy skits every Sunday morning. “I can remember even thinking,” he tells us, “this company is so cool that they’re allowing me to hear the funnies brought to life.”

A Really Exciting Time

Next we take a closer look at Jeff’s career and how much it’s evolved and grown since those early days in front of his brother’s turntable. After starting his audio career as a copywriter, music director, and radio consultant, he moved on to media research in everything from print and digital media to television and radio. “In the last four or five years the whole audio world has opened up with the growth of music streaming and particularly the growth of podcasting,” he explains. “It’s a really exciting time for audio.”

Nobody Really Knows

One of the challenges that he’s working to overcome is the lack of marketing research into podcasts and new media. As Jeff puts it, “nobody really knows that much about what gets listened to and who’s listening… and is it working for the advertiser.” Although podcasts have seen incredible growth over the past five years, ad spending has

lagged behind it for a variety of reasons such as segmentation, measurement, and the sheer number of podcasts out there.

Podcasts By Brands

We also talk about his research into the emerging market of branded podcasts, or, as one of the companies that Jeff’s worked with prefers to call them, original podcasts by brands. “They’re not trying to sell,” he explains, “they’re telling stories.” Despite having no editorial impact and having a very light brand touch, they’ve turned out to be surprisingly effective at garnering brand recognition and creating a positive association with the podcast’s listeners.

Be sure to check back next week for part two as we take a closer look at the rise of smartphones and smart audio, Clubhouse’s impact on podcasting, and some of Jeff’s latest market research.

If you’d like to know more about Brand Lift Studies for podcasts, radio, and streaming, you can visit Signal Hill’s Brand Lift Help page: https://signalhillinsights.com/brand-lift-help/ to access their free videos on Brand Lift Studies for audio,  as well as a checklist you can use to help set you up for success on your next Brand Lift Study.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Connect with Jeff

Website: https://signalhillinsights.com/

Follow Jeff Vidler on Twitter:  https://twitter.com/JeffVidler

Connect with Jeff Vidler on LinkedIn: https://www.linkedin.com/in/jeffvidler/

Filed Under: Research, Research & Technology Tagged With: advertising, audio branding, audio research, brand lift, branded podcasts, jeff vidler, market research, marketing, media research, podcasting, podcasts by brands, signal hill

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 2

January 27, 2021 by Jodi Krangle

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going!

In this second part, we discuss:

  • The best money saving tips for audio branding
  • Giving yourself time to let your own DIY attempts sink in before starting over
  • Making decisions based on your business model
  • Where audio branding is going from here
  • Podcasting’s role in audio branding
  • The requirements for different brands when it comes to audio branding
  • How Netflix’s sound logo has become synonymous with the pandemic
  • How jingles have moved to sound logos
  • Technology’s role moving into the need for more sound logos
  • Design as a function
  • The change of the approach to music in ads and filling emptiness
  • What WESOUND does
  • What ISA does
  • The criteria for awards within ISA 
  • The evolution of the ISA awards 
  • The impact of the different projects submitted for the ISA awards
  • The relationship between sound and the physical product it represents

If you would like to find out more information, you can do so here:

www.wesound.de

And you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: advertising, audio branding, branding, business model, ISA, jingles, pandemic, podcasting, sound, sound design, sound logo, technology, WESOUND

Interview with Editor & Producer, Carrie Caulfield Arick – Part 2

September 23, 2020 by Jodi Krangle

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her. 

In this episode, Carrie and I discuss:

  • How to figure out what to do with your podcast
  • Doing market research before you dive into creating podcast content
  • How to look at negative reviews in a positive way
  • Sponsoring yourself first and what it means
  • How to create an ad for your podcast and the importance for your podcast
  • How to market your podcast with a website
  • Carrie’s upcoming curriculum for marketing podcasts
  • The problems marketing companies are seeing with trying to market podcasts
  • The commonalities between getting a podcast off the ground and a business 
  • Some of the top issues companies run into when they start a podcast
  • The importance of quality sound on a podcast
  • The balance in finding the best sound for each podcast
  • Elements Carrie adds to podcasts to make them sound better
  • The beauty of adding a bit of white space to a podcast
  • What Carrie is currently working on
  • Carrie’s free audit for your podcast

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding, Podcasting Tagged With: audio quality, market research, marketing, podcast, podcast content, podcast curriculum, podcast reviews, podcasting, quality sound, sponsorship, white space

Interview with Editor & Producer, Carrie Caulfield Arick – Part 1

September 16, 2020 by Jodi Krangle

My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media through networking, mentorship, advocacy and monthly trainings.  I’m super pleased to be talking with Carrie Caulfield Arick – and I know this discussion will have a lot of useful information in it – especially for those of you who already have or are starting a podcast of your own! So pay attention! You might just learn a thing or two.

In this episode, Carrie and I discuss:

  • How COVID has shifted her business
  • What has happened to podcasting since COVID has hit
  • How podcasting looks in different countries and cultures 
  • What led her to podcasting and audio
  • Her first podcast love
  • Her first podcast and the pains of getting started
  • Starting her podcast consulting business 
  • Growing her podcast consulting business
  • What she’s learned from growing her business and team
  • What she loves the most about podcasts
  • Carrie’s advice to keep people engaged in your podcast
  • Carrie’s take on audio branding for podcasts
  • How she works with her podcast clients
  • Questions to ask yourself when picking the music/audio for your podcast
  • Answering the question: how long should my podcast be?

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding, Podcasting Tagged With: audio, audio branding, business owner, business podcast, COVID-19, podcast engagement, podcast music, podcasting

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