Jodi Krangle

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Jodi@VoiceoversAndVocals.com

podcasting

Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 1

August 19, 2020 by Jodi Krangle

Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!

In the first part of the interview, we discuss:

  • How she got into podcast production
  • Elaine’s take on whether or not now is the right time to start a podcast
  • The part podcasts can play in communicating with your audience
  • My reasoning for recording my podcasts ahead of time and Elaine’s take
  • How the Corona Virus has affected the way Elaine has had to shift her own podcast
  • The importance of quality in any audio you put out there
  • Finding the why of creating and promoting your podcast and Elaine’s take on what makes a good podcast
  • Elaine’s planning process and what you need before you launch your podcast
  • What’s involved with interviewing guests on your podcast 

To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audiobranding 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding, Audio Production, Podcasting Tagged With: audio branding, audio quality, Coronavirus, podcast production, podcasting, storytelling

Interview with Podcast Producer, Kattie Laur – Part 2

December 25, 2019 by Jodi Krangle

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts.  She’s putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they’re the wave of the advertising future.

In this second part of our interview, she talks about:

* what a podcast needs to do to keep her listening to their intro over and over
* how she decided to create sound breaks to switch between thoughts within a podcast
* how different cultures experience your audio differently (context is everything!)
* the differences between podcasts she’s paid to produce (“learned passion”) vs. her passion projects
* what she can do for people when she’s producing podcasts
* how many different hats she wears, doing what she does
* some more information about how she’s highlighting female-fronted podcasts in her blog
* how podcasting is still a bit of a male-dominated industry – so she feels more people should hear women’s voices in podcasts
* why podcasts appeal to people so much
* how advertisers are catching on to the potential in podcasts

Her website is at: https://www.kattielaur.com

She has some really helpful information in her blogs, too!
She’s written about the 5 key things you need to think about before starting a podcast: https://www.kattielaur.com/blog/how-to-start-a-podcast-5-key-things

And she’s started a blog series that highlights women podcasters and their shows: https://www.kattielaur.com/blog/podcasts-by-women-to-stop-sleeping-on-vol-1

Her ethical travel podcast is called Alpaca My Bags: https://audioboom.com/channels/4984382

(and is in all the major podcast outlets)

And you can find and follow her on Twitter: @podkatt

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding, Podcasting Tagged With: alpaca my bags, audio branding, cbc, kattie laur, marketing, podcast production, podcasting, women fronted podcasts

Interview with Podcast Producer, Kattie Laur – Part 1

December 18, 2019 by Jodi Krangle

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts.  She’s putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they’re the wave of the advertising future.

In this first part of our interview, she talks about:

* her beginnings in studying broadcasting
* her interesting relationship with the CBC
* how she got into podcasting
* how she decided she could produce podcasts for a living
* what kinds of clients she works with
* what fires her up about producing podcasts
* why she feels the concept is way more important than the equipment you use.
* how audio branding plays a role in the production of podcasts

Her website is at: https://www.kattielaur.com

She has some really helpful information in her blogs, too!
She’s written about the 5 key things you need to think about before starting a podcast: https://www.kattielaur.com/blog/how-to-start-a-podcast-5-key-things

And she’s started a blog series that highlights women podcasters and their shows: https://www.kattielaur.com/blog/podcasts-by-women-to-stop-sleeping-on-vol-1

Her ethical travel podcast is called Alpaca My Bags: https://audioboom.com/channels/4984382

(and is in all the major podcast outlets)

And you can find and follow her on Twitter: @podkatt

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding, Marketing, Podcasting, Travel Tagged With: alpaca my bags, audio branding, cbc, kattie laur, marketing, podcast production, podcasting, women fronted podcasts

Taking Your Show On The Road

September 18, 2019 by Jodi Krangle

Taking Your Show On The Road
https://voiceoversandvocals.com/wp-content/uploads/2019/09/TakingYourShowOnTheRoad-JodiKrangle.mp3

I just recently went to my first podcasting convention (MAPCON, now the Independent Podcast Conference in Atlantic City) and had the privilege of meeting a lot of super talented and passionate people who create and have services for, podcasters (of which, I am now one!).  One of the topics that came up time and time again, was sound treatment.  How do you get the best sound for your podcast?  How do you get rid of echo, cut down on ambient noise, and travel with your sound equipment while still putting out a decent show?

A lot of people will tell you that it’s all about the microphone.  And it’s true that if you use a microphone that’s highly directional and of decent quality, you can get pretty good sound.

BUT – without the right recording environment, your audio still isn’t going to sound very good – no matter how expensive your microphone is.

I’m here to tell you – it’s all about the sound treatment.

As a voice actor, I have a 5×4 sound treated booth that has thick, insulated walls and a similar ceiling and floor, all carpeted so there are no sharp edges or surfaces for sound to echo off of. (I’ve included a picture below of both the inside and outside of my booth.) It makes for an almost entirely dead sound that engineers prefer, because then they can go in and color that sound in post, the way they need it.  You probably don’t need this elaborate a set-up as a podcaster, but you get the idea.

The inside and outside of my vocal booth. (That’s “cubie” my gelatinous cube, holding my headphones. 😉 )

It’s not sound proof exactly, though it does filter out a great deal of ambient noise.  There are just some sounds – like rumbling trucks, planes flying overhead, and that sort of thing, that simply couldn’t be blocked out unless I had a 6 foot concrete box around me.  I do the best I can.

But if you’re not going to spend thousands of dollars on a sound booth, what do you do?

Here’s where a portable booth comes to the rescue.  Usually made of things like foam or moving blankets around a metal frame, they’re able to be carried around in a flat case and opened up where you need them – a bar, a hotel room, a podcasting convention or anywhere else you might travel to.  You could even set it up in a permanent place in your home rather than building a full sized booth.

One of the companies I’ve been using for years – and I currently have several of their models – from the first one, on up to the newest one – is Vocal Booth To Go (full disclosure – these are affiliate links – but I wouldn’t affiliate with a product I didn’t believe in!).  If you visit their website, you’l see a variety of options available to you.  But the one I’m most familiar with, is the VOMO.

It’s a bit large for me to take on a plane if I’m flying internationally (just somewhat awkward as it’s flat, but fairly square and large and I’m not an overly tall woman. If you’re a tall man, for instance, you may find it easier to carry) – but if I travel by car or domestically on a plane – WOW is this thing handy.  You can set it up on any table, or bring along the convenient tripod, unfold it, and away you go.

Also, unlike some other options you might see that offer this same sort of thing, it’s less bulky, and larger around – so you don’t get a “boxy” type of sound when you record.

They do have some older versions of this portable booth, in case that price tag is a bit much for you at the moment.  They all work with the same idea – and virtually the same materials.  They just come with different options, and some are more “portable” than others.  But I’ve been using these for years – and have loved them since the first one.  So even if you go for an older version, you’ll find it extremely helpful when taking your podcast – or your voice overs – on the road.

There’s also a dedicated website specifically for this portable booth option.  (And if you check out the photo gallery and click on See All Pictures, you’ll see me, using one of them, right in the center of that collage.)

Here’s a video from voice actor, Simon Hill (a fellow Canadian), all about how he uses his VOMO while he travels – and some of his really helpful tips to make the most of your recordings while on the road.

Filed Under: Podcasting, Travel, Voiceovers, Voiceovers & Public Speaking Tagged With: podcasting, sound treatment, travel, voice overs, voiceovers

My Interview with ipDTL CEO, Kevin Leach

August 23, 2019 by Jodi Krangle

Kevin Leach and I sat down for a detailed discussion about his journey into becoming an entrepreneur, his early influences, the world of connection services and the future he sees for ipDTL and its offerings.  If you’re not familiar, you can learn more about ipDTL here. This is a fantastic service for both podcasters and voice actors.
Thanks for talking with me, Kevin!

This episode was edited by the extremely talented Humberto Franco.

Filed Under: Research & Technology, Technology Tagged With: broadcasting, ipdtl, ISDN, kevin leach, podcasting, SIP, voice acting, voice overs, voiceovers

Marketing Tips for Podcasters – Mark Asquith @ Rebel Base Media Gets It Right

June 5, 2019 by Jodi Krangle

MarketingTipsForPodcasters-Spoken-JodiKrangle
https://voiceoversandvocals.com/wp-content/uploads/2019/06/MarketingTipsForPodcasters-Spoken-JodiKrangle.mp3

Mark Asquith knows a thing or two about podcasting.  He’s the CEO of Rebel Base Media, a podcast technology company that started up in 2013.  That technology has been making a steady rise in usability since it became possible – and the changes are only coming on faster as the years pass.  Podcasting has become hugely popular.  Just about everyone I know, has one these days – on a whole host of different subjects.  But if you have a podcast, what do you do to get the word out about it?  How do you market it and build your audience?  There are traditional ways of doing that.  And then there’s the way Mark suggests.

A lot of what Mark talks about, can be applied to many different industries – including mine (the industry of voice over) – and has to do with personal branding, something I’ve been delving into myself in the last little while.  He has a lot of really good thoughts on the subject.

In fact, why don’t I stop blithering on about it (Mark is British 😉 ) – and let him tell you in his own words.  This article is both fascinating and incredibly insightful, if you can get all the way through (it’s pretty long).  But he also has a summary YouTube video that explains the basic concept of it so you can get a quick idea of what he’s talking about.  I’ll link to both here.

No matter what service you’re offering to your public, if anyone has ever told you that you need a “personal brand”, this is a great article to have a read through.  Well done, Mark!  And thank you.

Podcast Marketing Strategy: The Podcast Discoverability Triangle

Filed Under: Marketing Tagged With: mark asquith, marketing, personal branding, podcasting, rebel base media, technology

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