Show Notes: Hannah and I talk about what she considers audio branding to be, how it affects the clients at her ad agency, and what she does to help those clients come up with their brand’s consistent sound. She also reveals how she created an animated short and chose voices and music for that project. […]
sonic branding
Is It Too Late?
Our audio landscape is definitely changing. It’s becoming more and more important for brands to have a recognizable sound, especially with the rise of Alexa, Google Home, and similar products. Even our appliances are becoming “smart”. If they recognize voice commands, how long will it be before they start selling us products directly – without […]