“What’s great about podcasting is there’s that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And […]
jingles
Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 2
This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where […]
Jingles All The Way
The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there’s one kind of traditional jingle we aren’t as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer […]
Interview With Vocal Coach, Judy Rodman – Part 1
Judy Rodman has spent over 50 years in the music industry. She’s been a top session singer, recording artist, stage and TV performer, songwriter, studio producer, public speaker, and coach. Judy teaches singers and speakers globally both from her office and online. She’s a published author, hosts the podcast All Things Vocal, and is currently […]
Is It Too Late?
Our audio landscape is definitely changing. It’s becoming more and more important for brands to have a recognizable sound, especially with the rise of Alexa, Google Home, and similar products. Even our appliances are becoming “smart”. If they recognize voice commands, how long will it be before they start selling us products directly – without […]