The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
steve keller
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]
Why is audio branding so important – especially now?
What makes audio branding such an important component of your company identity – especially these days? This video takes a much longer interview with Audio Alchemist, Steve Keller (Sonic Strategy Director for Studio Resonate at SXM Media) and abbreviates it into its most basic parts. This discussion with Steve was fairly early on in the […]