“In the early ‘60s, when he went off on his own, he created this company called A-I-R, which I believe stands for the Association of Independent Recordists, and that was the key. Independence. He took that model, and he was getting great residuals and everything from The Beatles’ work. So he had the money, and […]
music production
Building a Better Sound Studio: A Conversation with Joshua Suhy – Part 1
“But from that point, it was just a matter of, okay, I’ve got to put all this kind of stuff together now. And now that there isn’t a moving image that I’m necessarily locked into, I wield more power in regards to molding the action, so I could decide how a scene breaks down. And […]
AI and the Future of Music: A Conversation with Drew Thurlow
AI and the Future of Music: Innovation, Creativity, and Consistency with Drew Thurlow “I have a friend who’s a library film composer and produces podcasts, and I was talking to him, I was giving him the kind of same thesis I talked about today. And he’s like, ‘yeah, I get it. But like, I’m […]
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel – Part 1
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel “I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes… That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here […]
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff – Part 2
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff “If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George […]