Jodi Krangle

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music production

Why is audio branding so important – especially now?

March 18, 2021 by Jodi Krangle

What makes audio branding such an important component of your company identity – especially these days? This video takes a much longer interview with Audio Alchemist, Steve Keller (Sonic Strategy Director for Studio Resonate at SXM Media) and abbreviates it into its most basic parts.

This discussion with Steve was fairly early on in the Audio Branding podcast’s history – but it remains one of the most important interviews I’ve had on the show to date (thank you, Steve!). Not just because he regularly blew my mind with his fun facts and stories – and not just because he had so much important information to share about how company identities need to think of their brand sound – but also because he explains it in such fundamental, easy-to-understand terms.

This hour and some odd interview was amalgamated into just over 6 minutes of wonder and information by the fantastic team at Podcasts Abbreviated – www.podcastsabbreviated.com .

This topic is IMPORTANT – and while it’s been out in the open a lot more than it has been in the past, it deserves even more discussion than it’s currently receiving.

For the full interviews with Steve on the Audio Branding Podcast, visit: 

https://voiceoversandvocals.com/blog/marketing/interview-with-steve-keller-part-1/

and

https://voiceoversandvocals.com/blog/marketing/interview-with-steve-keller-part-2/

And you can hear all the episodes of the Audio Branding Podcast at:

http://audiobrandingpodcast.com

If you’d considering giving the podcast an honest review, you can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding Tagged With: audio branding, music production, sonic branding, sonic strategy, sound strategy, steve keller

Interview with L.A.-Based Music Composer, Chris Wirsig – Part 2

January 6, 2021 by Jodi Krangle

This is the second part of my interview with Chris Wirsig. We dive into other topics like music design, the changes the pandemic’s brought to music production and recording, and how you might get started in the world of music production yourself! 

In this part of the interview, we talk about:

  • How music design looks in different countries 
  • Changes in the movie making industry, especially when it comes to music production
  • The changes he’s made with composing music since he started
  • Chris speculates how he thinks the pandemic will change music production
  • Recording music in different locations separately and then having one person mix everything together
  • How technology’s changing the way full productions happen
  • All of the changes that have happened in the last 5 years that allow for better remote collaborations
  • The future of remote recording
  • How Chris uses his keyboard to create pretty much any sound 
  • Chris’s love for the cello and adding it to nearly everything he writes
  • Chris’s upcoming productions and how different they are from what he’s been doing
  • His love for making up new and unique sound combinations
  • Advice on how to get into this sort of work
  • Chris’s word of caution about doing music production, especially for TV

Want to contact Chris or find out more information?

Website: www.chriswirsig.com
Music library: www.counter-communications.com
Social Media:

www.facebook.com/ChrisWirsigMusic
www.instagram.com/chriswirsig
Music:

https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwA
https://music.apple.com/artist/chris-wirsig/865686973
https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vw

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Music Tagged With: composing music, music design, music production, pandemic effects on music production, remote collaborations, remote recording, sound combinations, technology changes

Interview with L.A.-Based Music Composer, Chris Wirsig – Part 1

December 30, 2020 by Jodi Krangle

In this interview, I had the joy of talking with Chris Wirsig, a classically training pianist and saxophone player. He’s been able to take his classically trained skills and spend the last 20 years in music production and composition for games, film and TV. He has a love for darker sounding music and his productions can be heard on things such as the Top Ten iPad game, “Alien Tribe 2”, multiple award-winning short films and the comedy feature film “39 And A Half,” as well as numerous TV shows on ABC, E!, MTV, Fox Sports – just to name a few. In addition to writing music for different productions, he’s started a few different bands and does song writing on the side.

I was so impressed with his background in both the creative and business end of things and his take on how music influences us has made for a very interesting conversation!  I’m looking forward to sharing this with you.

We talk about:

  • How Chris is dealing with COVID and what’s happening in California (he’s based in L.A.)
  • His background and how he got into music
  • His love for music and all the instruments he plays
  • How he found a love for writing melancholy and dark music
  • Why Chris likes writing darker music
  • Chris’s love for fictional scary things versus being scared in real life
  • How he goes about writing the music for each movie depending on the information he has
  • Some of his favorite ways to compose music for a movie
  • The way Chris’s music affects the emotion in a movie
  • Chris’s most recent experience with writing music for a movie set in Africa and adding in cultural elements
  • Chris’s upcoming production featuring his music
  • The use of major and minor chords in his productions
  • Using both major and minor chords in a piece of music, even if it’s a minor piece of music

Want to contact Chris or find out more information?

Website: www.chriswirsig.com
Music library: www.counter-communications.com
Social Media:

www.facebook.com/ChrisWirsigMusic
www.instagram.com/chriswirsig
Music:

https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwA
https://music.apple.com/artist/chris-wirsig/865686973
https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vw

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Music Tagged With: COVID-19, cultural elements, dark music, instruments, major chords, minor chords, music production, musical production for movies

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