What makes audio branding such an important component of your company identity – especially these days? This video takes a much longer interview with Audio Alchemist, Steve Keller (Sonic Strategy Director for Studio Resonate at SXM Media) and abbreviates it into its most basic parts.
This discussion with Steve was fairly early on in the Audio Branding podcast’s history – but it remains one of the most important interviews I’ve had on the show to date (thank you, Steve!). Not just because he regularly blew my mind with his fun facts and stories – and not just because he had so much important information to share about how company identities need to think of their brand sound – but also because he explains it in such fundamental, easy-to-understand terms.
This hour and some odd interview was amalgamated into just over 6 minutes of wonder and information by the fantastic team at Podcasts Abbreviated – www.podcastsabbreviated.com .
This topic is IMPORTANT – and while it’s been out in the open a lot more than it has been in the past, it deserves even more discussion than it’s currently receiving.
For the full interviews with Steve on the Audio Branding Podcast, visit:
https://voiceoversandvocals.com/blog/marketing/interview-with-steve-keller-part-1/
and
https://voiceoversandvocals.com/blog/marketing/interview-with-steve-keller-part-2/
And you can hear all the episodes of the Audio Branding Podcast at:
http://audiobrandingpodcast.com
If you’d considering giving the podcast an honest review, you can do that here: https://lovethepodcast.com/audiobranding. And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!