Jodi Krangle

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healthcare

Interview with Audio Alchemist, Steve Keller – Part 2

April 1, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Audio-Alchemist-Steve-Keller-part-2

Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]

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Filed Under: Audio Branding, Marketing, Research, Research & Technology Tagged With: advertising, archetypes, audio branding, brand recognition, Carl Jung, healthcare, marketing, music, psychophysics, sonic branding, sonic identity

18 Minutes to Harness the Power of Sound

January 1, 2020 by Jodi Krangle

Jodi Krangle Voice Actor 18-Minutes-To-Harness-The-Power-Of-Sound

Did you know that human behavior can actually be modified with the use of sound?  It works very effectively.  Take the “piano stairs” experiment, for instance.  The first time I see this mentioned is in 2009 – but there have since been similar installations in China and India and a whole host of other places.  […]

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Filed Under: Audio Branding Tagged With: advertising, audio branding, healthcare, marketing, music, sonic branding, soundscapes

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