Jodi Krangle

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Carl Jung

Interview with Audio Alchemist, Steve Keller – Part 2

April 1, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Audio-Alchemist-Steve-Keller-part-2

Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]

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Filed Under: Audio Branding, Marketing, Research, Research & Technology Tagged With: advertising, archetypes, audio branding, brand recognition, Carl Jung, healthcare, marketing, music, psychophysics, sonic branding, sonic identity

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