“I think doctors use a term called modifiable risk factor, I’ve learned, because I talk to a lot of doctors now, and so there are some things we can modify and some things that we can’t. And so these alarm sounds are very much a modifiable risk factor, and we need to work together to […]
Dangerous Beeps: An Interview With Michael Schutz – Part 1
“Ultimately the sound is almost irrelevant to the musical experience, with the important caveat that what matters about the sound is the psychological process it triggers in the mind of the listener. So it obviously plays an important role there, but what really matters is how it’s being perceived and how it’s being heard. So […]
The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid – Part 2
“As human beings, we like to praise others that we believe are doing a great job. The thing is to make the ask easy to answer. So if you say ‘can you record a one-minute video,’ they would do it – I’m sure they would all do it – but it would be heavier. The […]
The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid – Part 1
“I would say that the core driver has always been trying to enable more folks to engage, more people to be able to express themselves. So when I go back and look at all the things in my life, that seems to be the theme.” — Dr. Ahmed Bouzid This episode’s guest is the […]
Musical Logos: An interview with Rajeev Raja – Part 2
“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don’t judge it. You don’t question the intentions of an artist. You just love the piece of music.” — Rajeev Raja […]
Musical Logos: An interview with Rajeev Raja – Part 1
“Because we also believe that brands are multidimensional, just as human beings are, right? So, we are multidimensional: we are seen in a certain way by our close friends, we are seen in another way by our family, close family, we are seen in a third way by our colleagues and associates, right? So, we […]