“Tap into who your consumer is, really know. And I don’t mean like ‘males 25-34 years old who live in cities.’ No, it’s like ‘what’s important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company’s role, what […]
Musical Branding: An Interview with Sam Parvin – Part 1
“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]
Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 2
“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we […]
Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 1
“I think that the future of audio is one that’s customized, personalized, interactive, intelligent and dynamic, you know, instead of always treating audio as on and off, we need to treat it in a way that’s delivered to each person as a unique experience.” — Sean Beeson This episode features a rare two-for-one interview with a […]
Unconscious Biases: An Interview With LaTonya J. Pegues – Part 2
“Yes, bring in new voices. Yes, you know, do it, go for it. But if it doesn’t work with the first diverse voice – non-whites, I’m talking about non-whites now – that doesn’t mean it’s a failure. You know, keep going, keep working on it, these are systemic problems that have been in place almost […]
Unconscious Biases: An Interview With LaTonya J. Pegues – Part 1
“The ability to share information and to help other people have opportunities to provide their voice, if you will, to a read can make such a huge difference in what happens and how the audience receives it and how even the customer or the client receives what’s being read.” — LaTonya J. Pegues For years […]